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SILICON VALLEY, Calif. – September 10, 2021 – Niko Partners, a market research and consulting firm covering video games, esports, and streaming in Asia, today announced the release of a new report:  Cloud Gaming in Asia. The report covers the state of cloud gaming in Asia, along with a detailed breakdown by market, where cloud gaming growth will come from and the impact on all segments of the games industry. It examines how gamers, publishers and developers, platforms, hardware and device makers, peripherals makers, icafes, infrastructure providers, and others will benefit and why.

Markets covered in the report: China, Indonesia, Malaysia, the Philippines, Singapore, Thailand, Vietnam, Chinese Taipei, Japan, South Korea, and India.

Key takeaways from the report include:

  • The addressable market for cloud gaming in Asia is approximately 150 million people in 2021, of which nearly half are in mainland China. This represents only 10% of the 1.5 billion gamers in the region today.
  • The addressable market is projected to exceed 500 million by 2025.
  • Asia is a mobile-first gaming market and most people’s first experience with cloud gaming will be on smartphones. Therefore, 5G is a key requirement for the viability of cloud gaming.
  • Cloud gaming is still in its infancy within the region, with only a few countries offering cloud gaming services. We are seeing companies implement both B2C and B2B solutions within the cloud gaming space and telecoms have taken a key interest in cloud gaming as they view it as the primary use case for 5G, much like video was for 4G.
  • Korea, Japan, and Chinese Taipei are the most developed cloud gaming markets in Asia, while the Philippines, Malaysia, and India are the least developed.
  • We believe that South Korea is the most viable market for cloud gaming today.
  • While cloud gaming will allow mobile gamers to access high-end console and PC games for the first time, it will also allow gamers with low-end smartphones to play high-end mobile games without compromising on graphical quality or performance.
  • The report also features interviews from and our analysis on companies that we feel are central to the market: Tencent (Xianyou), Xbox (Cloud Gaming with Xbox Game Pass), Ubitus’ (B2B cloud gaming solution), RemoteMyApp’ (B2B and, Nvidia (GeForce Now), and Blacknut (B2B & B2C cloud gaming solution).
  • As the viability of cloud gaming increases, it will increase accessibility to games and allow for growth in various game related sectors such as native cloud games, live streaming, Esports, Playable Ads, User Generated Content and more.

Niko’s research methodology combines data from game developers and publishers, data from other sources such as retailers and app markets, our market model, and our gamer surveys. We also regularly interview executives at games and hardware companies as well as government officials. We leverage our own proprietary primary data combined with direct access to a panel of millions of consumers throughout Asia, to create deep qualitative and quantitative analysis, market models, and five-year forecasts. Our analysts regularly conduct gamer surveys, interviews, and focus groups throughout China, Indonesia, Malaysia, the Philippines, Singapore, Thailand, Vietnam, Chinese Taipei, Japan, South Korea, and India.

For more information visit:

Cloud Gaming in Asia


Niko Partners is the leading market research firm covering video games, esports, and streaming in Asia. With native speaking analysts in each of the countries covered, Niko delivers local expertise with a global perspective. Founded in 2002, the firm conducts syndicated and custom research studies on China, Indonesia, Malaysia, Philippines, Singapore, Thailand, Vietnam, Chinese Taipei, Japan, South Korea, and India on the topics of online games, mobile games, consoles and console games, regulatory issues, piracy, development, online operators, distribution, internet cafes, retail and more. Niko Partners also offers consulting services including focus groups, partnership selection, IPO and market opportunity analysis, custom surveys in cities throughout China and the Asia Pacific region, and customized data analysis. The company is based in Silicon Valley with offices in Shanghai, Bangkok, Jakarta and London, and its clients include worldwide leaders in game software, hardware, and services, as well as consumer brands, investors, media companies, trade associations, and management consulting firms.