New research brief from Niko Partners & Media City Qatar – From Japan to the GCC: Paving Pathways to Localize Games and Hardware Download it here

New research brief from Niko Partners & Media City Qatar – From Japan to the GCC: Paving Pathways to Localize Games and Hardware Download it here

Skip to content

Twitter Subscribe

Search for:

MARKETS
PRODUCTS
CLIENTS
CASE STUDIES
FREE RESEARCH
- Bulletins & White Papers
- Niko News
BLOG
ABOUT US
PRESS
CONTACT US

400 Million Fans: Study Finds How Esports Influences Gen Z and Their Purchasing Behaviours

Share This Story, Choose Your Platform!

Facebook X Reddit LinkedIn

400 Million Fans: Study Finds How Esports Influences Gen Z and Their Purchasing Behaviours

Share This Story, Choose Your Platfrom!

Jaqualine Lukman2026-07-02T01:48:02-07:00

Latest insights

Livestreaming Tracker September 2026 Highlights: Tencent’s New Honor of Kings: Ace Rises into September’s Top Auto Chess Viewership Rankings
East Asia’s Video Game Market Growing Against All Odds
Livestreaming Tracker August 2026 Highlights: RPGs Lead China’s Livestreaming Rankings While Lord of Mysteries and Mistfall Hunter Gain Traction

Niko in the Press

Niko Partners predict new phase of MENA gaming boom
The Filipino gamer levels up
Introducing our new 28-person GamesBeat event advisory board
84.3 million gamers by 2029: Inside the Middle East’s race to build a gaming industry

Niko Partners

© Niko Partners 2025

Toggle Sliding Bar Area