NetEase’s 163.com web portal will soon launch the closed beta of Blizzard’s F2P strategy card game, Hearthstone. The game will run on PC but soon will also be available on mobile (tablets). In a time when global usage of World of Warcraft is declining, this is potentially important for Blizzard and for NetEase.
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Niko Partners Vice President Xiaofeng Zeng reflected on his observations of ChinaJoy in this new blog post. Niko Partners has Learn more >
Shooter titles dominated China’s livestreaming landscape in June 2026, standing out as some of the month’s most-watched content. Niko Partners China Games & Learn more >
RPG titles dominated China’s livestreaming landscape in May 2026, standing out as some of the month’s most-watched content. Niko Partners Learn more >