NetEase 2018 Games Strategy – Q1 results, trends from the 520 conference, and a free report

June 4, 2018
Categories: Uncategorized
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NetEase had a strong 2017 as continued stable performance from legacy titles alongside new game launches allowed the company to report its best financial results ever. In 2018 the company is taking a more rounded approach to grow both domestically and overseas. First quarter 2018 results reflect NetEase in transition from a domestic games company to a global entertainment company that covers a lot more than just games.

On May 20, 2018 NetEase held its annual 520 conference to unveil 20 titles including MMO games, sandbox games, battle arena games, puzzle games, simulation games, collectible card games and sports games. The company also shared plans to further expand and cultivate 14 of its legacy game franchises by introducing expansion packs, organizing esports tournaments, collaborating with other content, and continuing globalization efforts.

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