NetEase is a Chinese internet technology company founded in 1997 that provides services across content, community, communication and commerce. It is the second largest video game company in China, operating more than 140 mobile and PC games across a wide variety of genres. NetEase is known for its high quality self-developed IP, for localising hit foreign games in China and for its collaboration with leading global game companies to develop new titles based on licensed IP. The company has a strong track record of working with partner companies such as Blizzard, Marvel, Microsoft (Mojang) and Warner Brothers to localize existing titles and develop new titles, for China and global markets. The company generated approximately $7 billion in games revenue during 2019. This report examines NetEase’s strategy to grow its gaming business in 2020 and beyond