NetEase is a Chinese internet technology company that provides online services across content, community, communication and commerce. It is the 2nd largest gaming company in China, by revenue, and the 5th largest game publisher in the world. NetEase is known for its high quality self-developed IP and for localizing hit foreign games from Blizzard (NetEase and Blizzard have a JV in China), Mojang, and others for the China market. In 2019 the company is focused on creating a diverse game portfolio for both the domestic and overseas markets. NetEase recently announced its Q1 2019 financials and held its annual 5.20 gaming conference where it showcased more than 50 titles. This report will explore NetEase’s current games strategy and how it plans to grow in 2019 and beyond.