Multiplatform Games Shape East Asian Market

Did you know that over 70% of Japanese mobile gamers and 90% of South Korean PC gamers are now playing games across multiple platforms? We observed a large increase of gamers in these two markets reporting to play on more than one platform in the past year. This also indicates that not only do more gamers in East Asia embrace multi-platform gaming, but we see a how the trend demonstrates the change in how gamers in the region engage with games.

In this edition of Niko Knowledge Briefs, let’s find out about the trend of multiplatform gaming in Japan and Korea, two largest video games & esports markets in East Asia. Insights from this edition could help companies to determine their games development strategy for multi-platform use.

Niko Knowledge Briefs are timely short-form topic reports that individuals may purchase for $49 each for a single-user license. For that low price you’ll get 2-4 pages of data and analysis, written by Niko’s senior analysts using Niko’s proprietary data on Asia and MENA. Grab Knowledge Briefs that interest you here. If you buy 5 online at one time for instant download, you’ll then be able to select a 6th that we will email you directly for free. You also can purchase a subscription for yourself, multiple users, or an enterprise license.

Multiplatform Gamers: How Platform Preferences are Shaping the East Asian Games Market