Everstone Studio, a subsidiary under NetEase and the developer of Where Winds Meet, a F2P cross-platform PC/console game, garnered 19.1 million viewers (+45% MoM) and ranked #24, a rise from #30 in the prior month. We attribute the significant increase in viewership to several major updates launched across February that helped maintain its viewership throughout the month.
- February 6’s update included 70+ cosmetic items, unlocking the brand-new 1 million ㎡ Kaifeng Imperial Palace area, over 3,000 unique NPCs, and brand-new story content, delivering an imperial adventure for its players.
- On February 11, the “Spring Festival Delicacies Collection” event went live. By completing event tasks, players were able to earn various rewards.
- On February 3, a prologue gameplay demo for the PS5 version was released.
- On February 4, the game launched its closed beta test, which includes a top-up rebate feature. The developers also confirmed that the game will be released on PS5, PC, and mobile platforms, with an official full cross-platform launch planned for April 23 of this year.
The above is an extract from our China Games & Livestreaming Tracker February summary. See a free sample here. Niko Partners’ China Games & Livestreaming Tracker views all current and historical data in our dashboard, updated every 24 hours. Niko’s Analysts write and post monthly analysis of key trends and data observed in the Tracker to help our clients with important insights. Learn more about the platform here. Book your free demo!