Southeast Asia is without doubt a mobile-first market. Preference for this platform has also accelerated the rise of mobile-first services from digital wallets to third-party app stores. The latter have gained traction across the region in recent years, with usage and adoption continuing to climb. This Knowledge Brief explores the dynamics of third-party app stores in Southeast Asia, along with recent regulatory developments in the space. 

This Knowledge Brief is written by Niko Partners, the official Knowledge Partner of gamescom asia x Thailand Game Show 2025. Get your ticket with 10% off using our code NIKO10 here.