How Income Shapes PC Gamers in India

India is rapidly emerging as a major player in Asia’s video game landscape, with its PC gaming sector experiencing particularly strong momentum. Several factors are fueling this growth, notably the interplay between gamers’ age and income, as well as the genres and types of games that are gaining popularity. According to a Niko Partners survey, over 77% of PC gamers in India reported an increase in their spending on PC games in the first quarter of 2024 compared to the same period the previous year—surpassing growth seen in both mobile and console gaming.

This surge in gaming expenditure is closely tied to India’s expanding middle class and increasing levels of disposable income. As the country’s economy continues to grow, the PC gaming market is expected to increase in parallel, making it a lucrative opportunity for game developers and publishers. This Knowledge Brief delves into the key factors behind this growth and outlines strategic considerations for companies looking to establish or expand their presence in this thriving market.