What you’ll learn from this report:
The Greater Southeast Asia Gamer Segmentation Study provides the first comprehensive look at who Asian gamers really are, and the gamer motivations driving the region’s major trends, such as esports. Greater Southeast Asia in this report includes Indonesia, Malaysia, Philippines, Singapore, Thailand, Vietnam and China Taiwan.
Why gamers play is as important as what they play and how much, and is critical to understanding them as gamers — and as consumers. Understanding how gaming preferences, motivations, and demographic variables group together enables targeting those segments with more precise marketing messages and acquisition channels. Fine-tuning player targeting is all the more important in the increasingly competitive gaming landscape.
This report brings together our expertise built on 17 years of analysis in the Asia games market with study partner Quantic Foundry’s Gamer Motivation Model and data science methods to produce a first-of-its-kind, in-depth study into the motivations and behaviors of gamers in GSEA. The study also resulted in proof that esports is not a bubble in GSEA .