What you’ll learn from this report:

This report covers the most important trends that are reshaping the way people experience games: the metaverse, web 3, cloud gaming, extended reality, and virtual influencers. Asia is at the forefront of gaming and is leading way in the implementation and adoption of emerging technology. Numerous companies and investors are developing toward NFTs and blockchain games, say their games embrace the metaverse, and predict cloud gaming is the way of the future. We examine the current stage of implementation of these critical themes in the games markets of Asia and MENA along with their future impact and identifies opportunities for growth and investment through 2026.

For each trend, the report details:

  • Overview
  • Impact on gaming
  • How the trend will evolve
  • Games, franchises, and IP
  • Leading companies
  • Infrastructure and components
  • Key drivers
  • Opportunities and challenges
  • Business models
  • Investments in the sector
  • Case studies

Report contents:

  • Executive summary
  • The metaverse overview and definition
  • Notable metaverse companies in Asia
  • Gaming and the metaverse
  • The approach to metaverse games
  • Case studies: popular metaverse games in Asia
  • China’s investment and support for the metaverse
  • How the metaverse will evolve
  • Building blocks of the metaverse
  • Opportunities and challenges in Asia
  • Key takeaways
  • Web 3 games overview and definition
  • Notable blockchains for gaming
  • Current state of Web 3 games
  • Web 3 and gaming trends
  • Business models
  • Notable web 3 game companies in Asia
  • Notable web 3 game titles in Asia
  • Transactions in Asia’s web 3 gaming sector
  • Web 3 regulations and development by market
  • Case studies: popular web 3 games in Asia
  • Opportunities and challenges in Asia
  • Key takeaways
  • Cloud gaming overview and definition
  • Asia’s cloud gaming ecosystem
  • Notable cloud gaming platforms in Asia and MENA
  • Key drivers for cloud gaming
  • Infrastructure for cloud gaming
  • Business models
  • Cloud gaming in China
  • New dynamics for cloud gaming
  • Opportunities and challenges in Asia
  • Key takeaways
  • Extended reality overview and definition
  • Extended reality required infrastructure
  • Leading AR games in Asia
  • Leading VR games in Asia
  • Business models
  • XR gaming trends in Asia
  • Case study
  • China’s unique XR market
  • Opportunities and challenges in Asia
  • Key takeaways
  • Virtual influencers
  • Virtual influencers overview and definition
  • Japanese companies leading the VI industry
  • Japan’s biggest VTuber agencies
  • Business models
  • Notable virtual influencers popularity landscape
  • Leading Japan-based VIs
  • Leading English-speaking VIs from Asia-connected agencies
  • Leading China-based VIs
  • Leading Korea-based VIs
  • Other leading VIs in Asia
  • Virtual influencers and Asia’s game industry
  • China’s virtual influencers industry
  • Opportunities and challenges in Asia
  • Key takeaways

Games and companies mentioned in the report:

111%
Abu Dhabi Gaming
Activ8
Activision Blizzard
After the Fall
AIS
Alibaba
Alien Worlds
Amazon
Animoca Brands
AnyColor
Aogiri High School Club
Apple
ATTARIUS Network
Ava Labs
Avalanche
Axie Infinity
Bandai Namco
Beat Games
Beat Saber
Bilibili
Binance
Binance Coin
Blacknut
Blade and Sorcery
block.one
Boneworks
Brain Warp
Brave Group
ByteDance
Capcom
Chengdu YiJi Culture
China Mobile
China Unicom
Chunghwa Telecom
Cisco
Coinbase
Com2uS
Cover
Crabada
Create One
Crypton Future Media
CryptoSpells
Decentraland
Defi Land
Dfinity
Double Jump Tokyo
DouYin
Douyu
Dragon Quest Walk
Dying Light 2
Electronic Arts
Electronic Arts
Enjin
EOS.IO
Ericsson
Ethereum
Ethereum Foundation
F1® 22
FactBlock
FarEasTone
Fight Legends
Fortnite
FTP Aptech
FTX
G1 Dash
Gaijin Entertainment
Genshin Impact
Gods Unchained
Google
GREE
Guilded
GuildFi
GungHo
Haegin
Hakuhodo DY Holdings
Half Life: Alyx
Hami
Hello Games
Hololive
HP
HTC
Huanhe
Huawei
Huya
IBM

Illuvium
Immutable
Immutable X
Imperium Empires
IMVU
Independent
Ingress Prime
Instagram
Intel
Internet Computer Protocol
Iskra
Jam City
Jelly Squish
Joycity
Jurassic World Alive
KBW
KDDI
Kinetic Games
Konami
Krafton
KT
Kunitori Gassen
League of Ancients
League of Kingdoms
Lenovo
Let’s Catch Monsters Together
LGU
Lilith Games
LINE Studio
Loco
Loco, Rooter
Lotte Home Shopping
MAHA5
Medabots
Meta
Meta Mask
Meta Wheels
Metawhale
Microsoft
miHoyo
Mining Network
MIR 4
Mithotech
MOBOX
mod.io
ModDB
Monster Hunt Mobile
Mugen Live
My Crypto Heroes
My Defi Pets
Naver Z Corp
Nazara
Ncore Games
Neowiz
NetDragon
NetEase
Netmarble
Nexon
Next Games
Next Generation
Niantic
NicoNico
NIJIGEN
NIJISANJI
Nike
Nintendo
No Man’s Sky
Nokia
Now.gg
NVIDIA
GeForce Now
Oceanus Media Global
Oculus
ONMIND
Paiduidao
Palette Project
Perfect World
Phasmophobia
Pikmin Bloom
Pizza Game
Planet IX
Pokémon GO
Polka Fantasy
Polygon
Polygon Project
Pro Gamer DAO

Prospector
PUBG Mobile
PULSE9
Quanmin Time
Radio Caca
Razer
Redice
Refract
RIOT Music
RMA
Roblox
ROK Capital
Ronin
Saga Tarot
Samsung
Scarlet Nexus
SIDUS Studio X
SK Telecom
Sky Mavis
Softstar Entertainment
Solana
SolChicks
Spartan Poker
Spider Tank
Square Enix
StarHub
Start
Stress Level Zero
SUBLIME
Super QQ Show
Suzhou Dayu
Swift Blowout
Tales of Arise
Techland
Tencent
Texas Hold’em
The Sandbox
The Solana Foundation
The Walking Dead: Our World
Thetan Arena
Three Squirrels
ThunderCore
Tiktok
Troy Guild Games
Truemove
Twilight Pioneers
Twitch
Ubisoft
Ubitus
Uma Musume
Upland
Valve
Vertigo Games
Virtual Esports Project
Virtual Human Power
VirtuaReal Star
VirtuReal
Vive
VNG
Vortex
VR Chat
VShojo
Vsinger
VV Entertainment
VV Entertainment
War Thunder
WaX
Weibo
Wemade
White Star Capital
Wrap Frog
Xbox Cloud Gaming
Xiaomi
Xingtiao Cultural Creation
Yahaha Studios
YahooTV
Yenz Production
YG KPLUS
Yield Guild Games
Yo-Kai Watch World
YouTube
Yowa
Yue Hua
ZEPETO
ZTE