What you’ll learn from this report:

Complete insights and analysis of Asia’s female gamers across games, esports, and streaming along with market size and potential

As the fastest rising demographic in Asia’s growing gaming markets, female gamers are transforming Asia’s gaming landscape with ever greater influence on gaming trends and impact on revenue.

This report provides a detailed analysis of female gamer demographics, behavior, preferences, and spending; and the growth drivers and trends that will impact the female market in Asia.

What’s included:

  • Market size and potential
  • Demographics
  • Qualitative and quantitative analysis on demand, spending, behavior, and usage for mobile, PC, and console games
  • Esports and streaming
  • Top female teams, tournaments, pro gamers and streamers
  • Market comparisons
  • Markets: China, Chinese Taipei, India, Indonesia, Japan, Korea, Malaysia, Philippines, Singapore, Thailand, Vietnam
  • 33 slides
  • 26 exhibits



Report contents:

  • Executive summary
  • Addressable market and market potential
  • Market share and growth
  • Demographics
  • Platform use
  • Time spent gaming
  • Spending on games
  • In-game spending and items
  • Gaming locations
  • Reasons for visiting icafes
  • Demographics by country
  • Income distribution by country
  • Spending by country
  • Platform preferences
  • Genre preferences
  • Decision drivers
  • Time spent gaming by country
  • Esports and streaming viewership
  • Top female game streamers
  • Top female Vtubers
  • Top female pro gamers
  • Top female esports teams
  • Top all women tournaments