What you’ll learn from this report:
The female gamer demographic cohort in Asia has experienced a significant growth over the past five years, now composing 37% of the total gamers in the region. In conjunction with the rising awareness of a need for inclusivity within the video games industry, publishers and developers should take note of the female gamer segment as a key pathway to growth in Asia.
This report provides actionable insights on female gamers and Asian gamers in general to help companies with sales and marketing strategies, game design and strategic planning. It is a must-read for businesses eyeing female gamers in Southeast Asia, China, and East Asia. s