What you’ll learn from this report:

The female gamer demographic cohort in Asia has experienced a significant growth over the past five years, now composing 37% of the total gamers in the region. In conjunction with the rising awareness of a need for inclusivity within the video games industry, publishers and developers should take note of the female gamer segment as a key pathway to growth in Asia.

This report provides actionable insights on female gamers to help companies with sales and marketing strategies, game design and strategic planning.

Key takeaways from the analysis:

• The female gamer market has significant growth potential in Asia, already 37% of total gamers and currently growing at a rate of 11% per year, nearly double that of new male gamers.   
• Female gamers make up approximately 23.5% of total revenue for the games market in Asia but has the potential to more than double in size over the next few years as the female gamer market continues to inch closer to parity with that of male gamers.   
• Female gamers in Asia predominantly are playing on mobile, but there are indications that PC and console have lots of room for growth. There are opportunities for developers and publishers on all 3 platforms. 
• Although the majority of female gamers are casual gamers, there is a growing number of female Gen Z gamers playing competitive games and esports genre. 
• Esports can be a key driver of monetization and growth among female gamers. Women who engage in esports either through livestreaming, competing, or playing esports games, are far more likely to spend money and time playing and consuming gaming content.   
• More than half of gamers we surveyed are dissatisfied with how women are portrayed in games and special attention should be paid to more diverse representation of female appearances in avatars and characters, as well as community wide call for improvement in gender discrimination among gamers and negative online interactions.