What you’ll learn from this report:

Asia is the world’s largest and most important region for esports, accounting for more than 54% of the $1 billion dollar global esports market, and is important to understand in its own right as well as a predictor of where the global esports industry is headed.

This is the most comprehensive esports report on Asia we’ve ever published, and is a critical resource for anyone involved with the industry: investors, sponsors, game publishers, tournament organizers, agencies, and hardware, equipment, and peripheral makers.

The report covers the esports markets of China, Chinese Taipei, India, Indonesia, Japan, South Korea, Malaysia, the Philippines, Singapore, Thailand, and Vietnam and includes market size and revenue, growth drivers and trends, game genres, top game titles, teams, tournaments and events, non-team esports organizations, the esports ecosystem and organization structures, grassroots communities, collegiate esports, women in esports, livestreaming, mobile esports, and more.

PUBLISHED JULY 2021

$5,000

Key takeaways from the analysis:

  • Esports in Asia generated US $543.8 million in revenue in 2020, representing a 4.9% increase over 2019 despite the challenges of COVID-19 and is on a strong course in 2021.
    • This excludes the revenue generated by games and includes the revenue of the industry of esports.
  • The industry in the region continues to grow in 2021 and will likely approach or exceed US $600 million in revenue for Asia this year, barring any major disruptions. This would reflect a 10.5% growth over 2020.
  • The Asia esports market accounts for more than 54% of the nearly US $1 Billion-dollar global esports market.
  • The value of esports licensing and media rights grew in 2020 as platforms sought content and sponsors sought alternatives to relationships with traditional sports media. Esports’ ability to move to online-only play made them a popular alternative to live media events impacted by new regulations.
  • Esports viewership in Asia boomed in 2020, growing to 618.4 million esports spectators in 2020. This is a 21% increase over 510m Asian esports spectators in 2019.
  • We expect licensing and partnerships to be the fastest growing parts of the esports ecosystem as global viewership continues to rise.

Report contents:

  • Esports in Asia overview
  • Revenue and market size
  • Esports in 2020
  • Esports ecosystem
  • Esports team organization
  • Esports genres
  • Major trends and updates
    • Covid-19 impact
    • Mobile esports
    • Livestreaming
    • Collegiate esports and the player pipeline
    • Women in esports
    • Grassroots communities
  • Esports in China
    • The China market
    • Overview
    • Growth drivers
    • Chinese cities compete for esports dominance
    • Esports and streaming audience data
    • Notable esports tournaments

    Note: Tournament info in the report includes games, prize pools, organizers, sponsors, etc.

    • Esports in Southeast Asia
      • Overview
      • Notable PC tournaments
      • Notable mobile tournaments
      • Top titles
      • Leading teams
      • Leading key opinion leaders
      • Leading titles among orgs
      • Notable non-team orgs
      • Indonesia overview and events
      • Malaysia and Singapore overview and events
      • Philippines overview and events
      • Thailand overview and events
      • Vietnam overview and events
    • Esports in Japan
      • Overview
      • Update
      • Notable tournaments
      • Notable teams and sponsors
    • Esports in Korea
      • Overview
      • Update
      • Notable tournaments
      • Notable teams and sponsors
    • Esports in India
      • Overview
      • Update
      • Notable tournaments
      • Notable teams and sponsors