Esports in Asia
China Console & TV-Based Games
China Mobile Games
China PC Games
What’s Behind Japan’s #1 Share in China’s Games Market
Chinese Gamer Segmentation Study
NEW: Regulations and Approval Process for Launching a Game in China
Southeast Asia + Chinese Taipei Mobile Games
Southeast Asia + Chinese Taipei PC Games
Greater Southeast Asia Gamer Segmentation Study
Taiwan Games Market
Cloud Gaming in Asia

Market Intelligence Services and Subscriptions

China Games Streaming Tracker
Value Added News Analysis Service
Asia Country Spotlight Report
China Games Market Database
Niko News FREE

Free Reports

Esports in Asia
Asia Country Spotlight Report: Malaysia and Singapore
South Korea’s New Regulations on Games and Esports
Asia Country Spotlight Report: India
Evolution of Mobile Esports for the Mass Market
Level Up: A Guide to Succeed in Asia’s $70B Gaming Market
The Impact of COVID-19 on China’s Video Game Market
Asia Country Spotlight Report: Indonesia
Tencent’s 2019 Games Strategy
NetEase’s 2019 Games Strategy

Success in Asia requires a deep knowledge of the market, regulations, and consumer behavior unique to the region.

Our 18 years of delivering demand-based market intelligence and in-country expertise is uniquely suited to the challenges that companies face when entering or expanding their footprint in Asia.

Niko combines data from game developers and publishers, publicly available data from other sources such as retailers, Chinese app markets, and others; plus our own assumptions and our gamer survey results to calculate our estimates of the market and the lists of leading games. Niko regularly interviews executives at games and hardware companies, and government officials. We leverage our own proprietary primary data, and our direct access to a panel of more than 4 million consumers in China and millions more throughout Asia, to create deep qualitative and quantitative analysis, market models, and five-year forecasts. Our analysts regularly conduct gamer surveys, interviews, and focus groups throughout China as well as Indonesia, Malaysia, the Philippines, Singapore, Thailand, Vietnam, Chinese Taipei, Japan, South Korea and India.