Market Intelligence Services and Subscriptions
Success in Asia requires a deep knowledge of the market, regulations, and consumer behavior unique to the region.
Our 18 years of delivering demand-based market intelligence and in-country expertise is uniquely suited to the challenges that companies face when entering or expanding their footprint in Asia.
Niko combines data from game developers and publishers, publicly available data from other sources such as retailers, Chinese app markets, and others; plus our own assumptions and our gamer survey results to calculate our estimates of the market and the lists of leading games. Niko regularly interviews executives at games and hardware companies, and government officials. We leverage our own proprietary primary data, and our direct access to a panel of more than 4 million consumers in China and millions more throughout Asia, to create deep qualitative and quantitative analysis, market models, and five-year forecasts. Our analysts regularly conduct gamer surveys, interviews, and focus groups throughout China as well as Indonesia, Malaysia, the Philippines, Singapore, Thailand, Vietnam, Chinese Taipei, Japan, South Korea and India.