What you’ll learn from this report:
A detailed analysis of youth gamer demographics, behavior, preferences, and spending; and the growth drivers and trends that will impact the youth market in China.
New regulations introduced in September 2021 further restricted the amount of time that youth gamers in China could play video games. This report shows who China’s youth gamers are, what they do with their time, what priorities they have, and what impact the regulations have had on their gaming behavior. In our most robust report to date, the findings will shine a light on China’s youth gamers so that you can build your strategy to include them in your current and future total available market.