What you’ll learn from this report:

China is the largest video game market in the world with more than 700 million players and $47 billion in revenue in 2021. Entering China is often seen as a daunting task for developers, due to the opaque regulatory landscape, yet some of the top games in China today are from developers outside the country.

The China Regulations Report is the central resource for understanding all of the regulations, agencies, and administrators that impact the industry. The China Business Report details all of the content requirements, steps in the submissions process, and other requirements for launching a game in China – and also included a section that helps developers understand all of their options for launching a game, how to choose the right partner and how to best negotiate with Chinese game publishers.

China’s government has introduced regulations that have shaped the video game industry over the past two decades and it is now more important than ever for game companies to know how and what to expect when launching a game in the country. Especially as Chinese law requires all games to be approved before they can be officially monetized and distributed through official channels in China. Understanding these regulations is crucial in order to succeed in the market.

In addition to our own expertise, we have also drawn on the expertise of key publishers and individuals that are part of the games industry in Mainland China to help clients understand the whole picture. These reports put the extremely complex regulatory landscape into context and should be consulted before entering or expanding your video game business in China.

What’s included:

China Regulations Report

• China’s regulatory landscape for video games
• Game content regulations
• Monetization and loot box regulations
• Youth protections
• Revisions to the minor protection law
• Age rating systems
• Other regulations
• Impacts of new regulations
• Compliance and self regulation
• Regulatory authorities in China’s video game industry
• Game approvals to date
• Game license approval freeze
• Recent regulatory notices
• 56 pages

China Business Report

• What you need to know about games regulations in China
• China’s regulatory landscape for video games
• Entering the China market
• Bypassing the system – how to get around the ISBN requirement, and the risks in doing so
• Choosing the right partner
• Launching a mobile game in China
• Negotiating with Chinese game publishers
• How to publish a game in China- the approval process
• Game evaluation and rating system
• Regulatory authorities in China’s video game industry
• 33 pages