What you’ll learn from this report:

China’s PC games market is the largest in the world. Further, 7 of the top 10 games are from foreign game developers, so clearly the China market deserves the attention of games companies worldwide. For PC hardware and components makers, China’s games and esports market is a significant opportunity for computers, chips and accessories, both for home use and in the country’s internet cafes. The report explains our analysis on where that growth will come from, which segments are hot now and growing, and what the impact on the holistic games industry will be.

PUBLISHED MAY 2020

$7,400

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What’s included:

  • A comprehensive market model and 5-year forecast through 2024 by games segment
  • Qualitative and quantitative analysis on gamer demand, behavior, and usage for PC online games, hardware, and accessories
  • Growth drivers and trends
  • Games to watch
  • Esports
  • Game publishers and operators
  • PC hardware and accessories
  • Icafes
  • Free to Play, Buy to Play and Subscription games
  • PC Client Games, PC Webgames, PC Casual Games, Steam, WeGame, Epic Games Store
  • Regulations and game licenses
  • Analysis of our proprietary survey of Chinese gamers
  • 83 slides with more than 50 data exhibits

Key takeaways from the analysis:

  • China is the largest and most important market for PC online games.
  • PC and mobile games revenue in China  was in $33.1 billion in 2019, projected to pass $46.7 billion by 2024
  • China had 685 million gamers in 2019, expected to rise to 772 million in 2024. 637 million are mobile gamers, and most PC gamers also play mobile games. 
  • PC gaming fell 4% to $14.6 billion in 2019, and further decline is expected especially due to the impact of COVID-19 on internet cafes. However, China remains the world’s largest market for PC gaming.
  • Chinese gamers continue to be motivated by esports, and revenue of games played in esports reached $13.9 billion, rising to $23.2 billion in 2024. Total esports games revenue for 2019 was $13.9 billion, 42% of all revenue, projected to grow to $23.2 billion in 2024.