What you’ll learn from this report:

China is worth 1/3 of the world’s mobile games market – and rising, and deserves the attention of games companies worldwide. Although the regulations can be challenging, if a company is dedicated to developing a hit game that fits the rules and cultural gaming preferences, there is a strong  chance that the effort will pay off in China. The report explains our analysis on where that growth will come from, which segments are hot now and growing, and what the impact on the holistic games industry will be.

The half-year update report is now available.
The report is an update of the market model based on the current market and economy, and covers PC, mobile and console and is $2,500 with the purchase of one market report or free with the purchase of two or more market reports.
Contact us to learn more.

Key takeaways from the analysis:

• China’s domestic mobile + PC game revenue was $45.49 billion in 2021, up 5.5% YoY and is projected to reach $55.23 billion in 2026 at a 5-year CAGR of 4%
• There were 706 million gamers in 2021, down 3.7% YoY, and projected to reach 730m in 2026 at a 5-year CAGR of 0.7%
  • Growth of the number of gamers is slower than previously projected. This is due to youth gamers leaving the market because of the September 2021 regulatory measures, and primarily impacts the number of mobile gamers
  • In 2021 China strengthened existing regulations, temporarily halted issuing game licenses (ISBN), and shifted toward compliance and enforcement
  • The resumption of game licensing in April 2022 is a positive sign for the market
• Annual ARPU was $64.44 in 2021 and set to reach $75.60. ARPPU is also on the rise
• Chinese game companies are playing a larger role overseas:
  • China’s export mobile + PC game revenue was $17.3 billion in 2021, up 27.3% YoY and is projected to reach $26.46bn in 2026 at a 5-year CAGR of 8.9%
• China has the most developed esports market in the world with an audience of 434 million esports fans
• China’s 220 game related investment events in 2021 were double that of 2020
• More than 16,000 metaverse-related trademarks have been filed in China