What you’ll learn from this report:

China is worth 1/3 of the world’s mobile games market – and rising, and deserves the attention of games companies worldwide. Although the regulations can be challenging, if a company is dedicated to developing a hit game that fits the rules and cultural gaming preferences, there is a strong  chance that the effort will pay off in China. The report explains our analysis on where that growth will come from, which segments are hot now and growing, and what the impact on the holistic games industry will be.

The half-year update report is now available.
The report is an update of the market model based on the current market and economy, and covers PC, mobile and console and is $2,500 with the purchase of one market report or free with the purchase of two or more market reports.
Contact us to learn more.


Half-Year Update Published October 2022



Key takeaways from the analysis:

  • China’s domestic mobile + PC game revenue was $45.49 billion in 2021, up 5.5% YoY and is projected to reach $55.23 billion in 2026 at a 5-year CAGR of 4%
  • There were 706 million gamers in 2021, down 3.7% YoY, and projected to reach 730m in 2026 at a 5-year CAGR of 0.7%
    • Growth of the number of gamers is slower than previously projected. This is due to youth gamers leaving the market because of the September 2021 regulatory measures, and primarily impacts the number of mobile gamers
    • In 2021 China strengthened existing regulations, temporarily halted issuing game licenses (ISBN), and shifted toward compliance and enforcement
    • The resumption of game licensing in April 2022 is a positive sign for the market
  • Annual ARPU was $64.44 in 2021 and set to reach $75.60. ARPPU is also on the rise
  • Chinese game companies are playing a larger role overseas:
    • China’s export mobile + PC game revenue was $17.3 billion in 2021, up 27.3% YoY and is projected to reach $26.46bn in 2026 at a 5-year CAGR of 8.9%
  • China has the most developed esports market in the world with an audience of 434 million esports fans
  • China’s 220 game related investment events in 2021 were double that of 2020
  • More than 16,000 metaverse-related trademarks have been filed in China

What’s included:

  • A comprehensive market model and 5-year forecast through 2026 by games segment
  • Qualitative and quantitative analysis on gamer demand, spending, behavior, and usage for mobile games
  • Trends analysis that formed our market size and forecast data
  • Market share estimates for game publishers and Top 10 games lists
  • Market size & forecast
  • Growth drivers & trends
  • Mobile esports
  • Publishers & app markets
  • Top games
  • Mobile devices & hardware
  • Case studies
  • Financial transaction events
  • Game approvals & regulations
  • Analysis of our proprietary survey of Chinese gamers
  • 105 slides

What’s included in the half-year update:

  • A comprehensive market model and 5-year forecast through 2026
  • Mobile games market model and trends
  • PC games market model and trends
  • Console games market model and trends
  • Export games market model and trends
  • Games market updates including public game companies, icafes, esports and streaming, M&A, and regulations
  • 41 slides

Report contents:

  • Market size and forecast
  • Mobile gamers and ARPU
  • Forecast through 2025
  • Market trends
  • Growth inhibitors
  • Covid-19 impact on mobile gaming
  • Market trends – in depth
  • Succeeding in the mobile games market
  • Mobile esports and streaming
  • Mobile esports games revenue
  • Mobile esports participation
  • Streaming platforms
  • Top mobile games on streaming platforms
  • Financial transaction events
  • M&A, investment, and IPO activity
    • Publishers and app markets
    • Market share of game publishers
    • Market share of game export revenue
    • Tencent, NetEase, and ByteDance
    • Other companies to watch
    • Leading app markets
    • Popular app stores
    • Community app stores and direct download
    • Top mobile games an publishers
    • Top mobile games by revenue
    • Top mobile games by download
    • Top publishers by revenue and download
    • Top mobile export games
    • Mobile devices and hardware
    • Smartphone ownership and upgrades
    • 5G and smartphones in China
          • Gamer insights
          • Demographics
          • Gamer behavior by segment
          • Player retention
          • Discoverabiity
          • Popular genres
          • Popular games
          • Payments
          • Spending
          • In-game purchases
          • In-game ads
          • Post Covid-19 impact
          • Mobile game emulators
            • Getting a mobile game into China
            • Value chain of a mobile game
            • Leading pubishers for import games
            • Game licesnsing and regulations
            • Unlicensed games
            • Game aprovals