What you’ll learn from this report:
China remains a powerhouse in the global games industry. It is the largest games market globally with one third of the global mobile games revenue generated domestically. At the same time, Chinese game companies are expanding their reach globally, accounting for 47% of mobile games revenue worldwide. As the country reopens and its gaming sector sees a rebound, it is important to deeply understand the Chinese gaming scene from companies & games-to-watch to regulations and games licenses. And despite regulatory and licensing challenges, several international hit game titles are available in China via platforms such as Steam International. There are other loopholes in the ISBN system as well, which are important to understand.
Our latest report on the mobile Games market in China provides a comprehensive guide and insightful analysis to those aiming to navigate and tap into the lucrative China market.
PUBLISHED JUNE 2023
Key takeaways from the analysis:
- The total market for PC, mobile and console games revenue in China was $45.5 billion in 2022 and is forecast to surpass $57 billion in 2027
- China continues to be the largest market globally with 31.7% of global mobile games revenue generated domestically
- By 2027 China will be home to 730 million gamers. The country’s population is declining but the number of gamers is rising. Nearly one third (31%) of the entire domestic Chinese market is spent on mobile games.
- China’s market and Chinese companies cannot be ignored. Chinese companies account for 47% of mobile games revenue worldwide, including the domestic China market
- Tencent and NetEase commanded a combined 61% share for domestic PC and mobile games revenue in 2022. While the duopoly continues to dominate the games market, the combined market share was lower than in 2021 due to weak performance from legacy titles and a lack of new title launches – indicating other competitors are building ground.
- Niko Partners projects that more than 1,000 domestic games and 100 import games will be approved in 2023, surpassing 2021 and 2022 totals.