China Joy takes place this week in Shanghai July 25-27 and Niko Partners will attend the show. If nothing else, the cosplayers and very loud music at each booth will be entertaining, especially in the 100 degree heat. 🙂
RPG titles dominated China’s livestreaming landscape in August 2026, standing out as some of the month’s most-watched content. Niko Partners Learn more >
China’s video game market reached a new milestone in 2025, generating $51.8 billion in revenue, up 5.4% year-over-year and surpassing Learn more >
RPG titles dominated China’s livestreaming landscape in July 2026, standing out as some of the month’s most-watched content. Niko Partners Learn more >
RPG titles dominated China’s livestreaming landscape in August 2026, standing out as some of the month’s most-watched content. Niko Partners Learn more >
China’s video game market reached a new milestone in 2025, generating $51.8 billion in revenue, up 5.4% year-over-year and surpassing Learn more >
RPG titles dominated China’s livestreaming landscape in July 2026, standing out as some of the month’s most-watched content. Niko Partners Learn more >