What you’ll learn from this report:
It is never a dull moment in China’s games market, and 2021 has proven to be no exception. We have revised our forecast downward primarily based on continuing uncertainty of the Covid-19 pandemic, a smaller number of ISBN licenses granted than we had anticipated, and the major regulatory policies put into place during Q3. We caution that in China’s fast-moving market, which is the largest in the world, things change often without warning. It is our mission to stay on top of changes and analyze them for our clients, and we will watch the impact of the changes so we can help guide you in your strategic planning.
In April 2021 Niko Partners issued our annual China games market size and 5-year forecast for 2020-2025e, for PC, Mobile and Console games market segments. This China Six-month Update report explains our revised market forecast based on new regulations, realized and projected impact of anticipated games, and the current trends in gaming in China.