What you’ll learn from this report:

It is never a dull moment in China’s games market, and 2021 has proven to be no exception. We have revised our forecast downward primarily based on continuing uncertainty of the Covid-19 pandemic, a smaller number of ISBN licenses granted than we had anticipated, and the major regulatory policies put into place during Q3. We caution that in China’s fast-moving market, which is the largest in the world, things change often without warning. It is our mission to stay on top of changes and analyze them for our clients, and we will watch the impact of the changes so we can help guide you in your strategic planning.

In April 2021 Niko Partners issued our annual China games market size and 5-year forecast for 2020-2025e, for PC, Mobile and Console games market segments. This China Six-month Update report explains our revised market forecast based on new regulations, realized and projected impact of anticipated games, and the current trends in gaming in China.

PUBLISHED NOVEMBER 2021

Available only as an add-on to our China Market Reports.

$2,500 with purchase of China PC, Mobile or Console Games Market Report

FREE with purchase of 2 more reports

Key takeaways from the analysis:

  • Total domestic video game revenue is projected to reach $46.98 billion in 2021, a downward revision from the forecast made in Q2 of $47.52 billion. This reflects revenue generated in mainland China from mobile, PC and console games.
  • Mobile games revenue is projected to reach $32.3 billion in 2021, up 10.5% YoY. This is a downward revision from the Q2 forecast of +11.9% for 2021, due to the new regulations on youth gamers and a temporary freeze on game approvals.
  • PC games revenue is projected to reach $13.6 billion in 2021, down 2.1% YoY. This is a downward revision from the Q2 forecast of –1.2%, due to the lack of new approval licenses for PC games, and a slower than expected recovery for internet cafes.
  • Our 2021 console forecast remains unchanged, as consoles are a small piece of China’s games market and these games are not as impacted by the new regulations.
  • China recently surpassed 700 million gamers, but we anticipate the total number to decrease over time as youth gamers leave the market due to the restrictions on their available time of game play.
  • Chinese game companies are expanding overseas through sales and investment as growth at home slows. China game export revenue is growing at a faster rate than domestic revenue.

What’s included:

  • A comprehensive market model and 5-year forecast through 2025 by games segment
  • Qualitative and quantitative analysis on gamer demand, spending, behavior, and usage for mobile games
  • Analysis of trends that impacted market size and forecast data
  • Market share estimates for game publishers and Top 10 games lists
  • Market size & forecast
  • Growth drivers & trends
  • PC games update & trends
  • Mobile games update & trends
  • Console games update & trends
  • Esports & streaming update & trends
  • Case studies
  • Metaverse update & trends
  • Financial transaction events
  • Game approvals & regulations
  • 26 slides