What you’ll learn from this report:

Console gamers and console game revenue growth rates are in the double digits in mainland China. The demand for consoles comes from not only higher levels spending by gamers, but by a niche set of gamers seeking high quality, global games beyond what is found in PC and mobile games in China. Since the overturn of the console ban in 2014, a healthy legal console games market in China is well underway. The increase in spending through 2026 will primarily be driven by ongoing sales of the Nintendo Switch, Sony PlayStation, and Microsoft Xbox, and very aggressive growth of demand for high end games from Chinese gamers.

The half-year update report is now available.
The report is an update of the market model based on the current market and economy, and covers PC, mobile and console and is $2,500 with the purchase of one market report or free with the purchase of two or more market reports.
Contact us to learn more.

What’s included:

• A comprehensive market model and 5-year forecast through 2026
• Qualitative and quantitative analysis on gamer demand, behavior, usage, and spending
• Growth drivers and inhibitors
• Analysis includes legal and grey market consoles and games
• Sales and 5-year forecast for games
• Sales and 5-year forecast for legal and grey market consoles including Microsoft XBox, Sony PlayStation, and Nintendo Switch
• Top games
• Case studies
• Factors that console makers need to overcome in order to succeed in this market including cost, piracy, and government regulations
• Analysis of our proprietary survey of Chinese gamers regarding console gaming behavior, demand, spending and more
• 100 slides

What’s included in the half-year update:

• A comprehensive market model and 5-year forecast through 2026
• Mobile games market model and trends
• PC games market model and trends
• Console games market model and trends
• Export games market model and trends
• Games market updates including public game companies, icafes, esports and streaming, M&A, and regulations
• 41 slides

Key takeaways from the analysis:

• China console market size was $2.16 billion in 2021, up 16.7% YoY, and is projected to reach $2.53 billion in 2026, including China legal versions and grey market imports of hardware and software
• The Nintendo Switch is the current market leader in China and the launch of PlayStation 5 China version and Xbox Series X|S China version were key drivers of growth in 2021
• Nearly 80% of game revenue is generated by grey market sales due to too few licensed games available. Game consoles are legal in China, which ended a 15-year ban on consoles in 2015.
• We project total console software and services revenue will reach $1.84 billion in 2026 at a 5-Year CAGR of 10.5%, a higher growth rate than PC games
• The total number of console gamers in mainland China reached 15.9 million in 2021, up 18.3% YoY, projected to reach 27 million in 2026