Console Games in China & 5-Year Forecast Report

What You’ll Learn About Gaming Console Market in this Report

China remains a powerhouse in the global games industry. At the same time, Chinese game companies are expanding their reach globally and making bold investments at higher rates than ever. As the country reopens and its gaming sector sees a rebound, it is important to deeply understand the Chinese gaming scene from companies & games-to-watch to regulations and games licenses. And despite regulatory challenges, the licensing process in China has undergone significant changes. Many game titles find success through platforms such as Steam International which allows Chinese gamers to play unlicensed releases, even amid regulatory challenges.

Our latest report on the market of Console Games in China provides a comprehensive guide and insightful analysis to those aiming to navigate and tap into the lucrative China gaming console market.

PUBLISHED JUNE 2023

$7500

73 slides

Key Takeaways from the Analysis: Console Games in China

  • The total market for PC, mobile and console games revenue in China was $45.5 billion in 2022 and is forecast to surpass $57 billion in 2027
  • By 2027 China will be home to 730 million gamers. The country’s population is declining but the number of gamers is rising.
  • China’s domestic console market generated $2.29 billion in 2022, up 7.8% YoY. This includes revenue generated from hardware and software via legal sales and the grey market
  • The number of console gamers reached 16.7 million in 2022, up 8.3% YoY.
  • While supply issues plagued the console market in 2021 and 2022, we project that 2023 will be the peak year for console hardware sales as supply meets demand
  • China’s console hardware and software market will reach $2.48 billion in 2027 at a 5-year CAGR of 1.6%
  • Market Size and Forecast​
    • A comprehensive market model and 5-year forecast through 2027 (hardware, software and services, console gamer size)
    • Key trends impacting the market model
  • Growth Drivers and Inhibitors​
    • Key growth drivers and inhibitor for mobile games revenue in 2023 and beyond
    • Overall outlook for 2023
  • Sony Playstation​
    • Hardware launch data
    • Overview and key updates
    • Notable developments
    • PlayStation 4 and 5 hardware sales
  • Nintendo Switch and Successor​
    • Hardware launch data
    • Key updates to the Nintendo ecosystem
    • Premium games for Nintendo Switch published in China with ISBN
    • Notable developments and anticipated next generation console
  • Microsoft Xbox​
    • Hardware launch data
    • Key updates to the Xbox ecosystem
    • Xbox Series X|S hardware sales
  • Gamer Survey Results and Analysis
    • Findings of our proprietary survey of 1,575 Chinese gamers
    • Qualitative and quantitative analysis on gamer demand, gaming and spending behavior, and usage for console games
  • Console Industry Trends​
    • Portable console gaming
    • Investment in console game development
    • Accelerators
    • Cloud gaming
    • Risk of non-licensed imported games
  • Esports and Livestreaming​
    • Console esports games and events
    • Esports & streaming survey
  • Regulations and M&A​
    • Overview on new regulations and measures of industry bodies
    • NPPA licensing and license forecasts
    • Investment activity
  • China’s Console Hardware and Software market (1)
  • China’s Console Hardware and Software market (2)
  • China’s Console Software & Services
  • China Console Gamers vs Software ARPU
  • Software & Services revenue by segment in 2022 (%)
  • Hardware unit sales share in 2022 (Grey and Legal)
  • Total Console Market Revenue & Gamers (2020-2027)
  • China Hero Project releases by year (incl. announced dates)
  • Playstation 4 and 5 Hardware Unit Sales (Legal and Grey)
  • Nintendo Switch Hardware Unit Sales (Legal and Grey)
  • Xbox Series X|S Hardware Unit Sales (Legal and Grey)
  • Income Breakdown
  • Age Breakdown
  • Employment Type
  • Most Played Console games in the past 3 months
  • Average hours played per week
  • Average hours per week playing console games
  • Average spend per month on console games
  • Payment method for console games
  • Reason for making in game purchases
  • Items Purchased most in console games
  • Finding information about new games
  • Owned Consoles preferences
  • Primary Console preferences
  • Legality of owned consoles
  • Games purchased in the past 12 months
  • Next console purchase
  • Console gamers current familiarity with cloud gaming
  • Esports Aspirations
  • Gamer engagement with esports
  • Viewers, Tips and streamers for console games on live streaming platforms
  • Time Spent watching online content (hours per week)
  • Streaming platforms used to watch gaming and esports content
  • Console game licenses issued by the NPPA
  • PRC Company-led Gamed Related Investments (2021-April 2023)
  • Activision Blizzard
  • Alibaba
  • Alipay
  • Asus
  • Bandai Namco Shanghai
  • Bilibili
  • Changhong IT
  • Coconut Island Games
  • Cocos Technology
  • Ebay
  • Electronic Soul
  • Gamecores
  • Gamera Game
  • IKEA
  • Inzone
  • Kuaishou
  • Lightning Games (G-Bits)
  • Microsoft
  • Netease
  • Nintendo
  • Oriental Pearl
  • Papergamers
  • Quantic Dreams
  • Shanghai Great Sports
  • SoftStar
  • Sony
  • Steam (Valve)
  • Tencent
  • Tiktok (Douyin)
  • Ubisoft
  • WeChat
  • XD Network
  • Yollika Game
  • ZQ Game