RIFT Goes Free-to-Play

2013-05-24T06:26:42-07:00May 24th, 2013|Categories: Shanda|

At Niko Partners, we have watched the free-to-play (F2P) business model continue its global domination as Trion's RIFT is the latest big MMOG to convert into an F2P game. RIFT is operated in China by Shanda. Shanda is the online game operator who boldly proclaimed in late 2006 that most of its online games would convert [...]