Niko Partners observations at ChinaJoy 2026
Niko Partners Vice President Xiaofeng Zeng reflected on his observations of ChinaJoy in this new blog post. Niko Partners has attended every ChinaJoy since the first one, [...]
August 6, 2026
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India’s Gaming Market Surpasses $1 Billion for the First Time, Driven by Mobile Growth and Changing Player Behavior
India's gaming market reached a major milestone in 2025, generating $1.04 billion in revenue, up 14.8% year-on-year and exceeding $1 billion for the first time. According to [...]
$7 billion in 2030: Opportunities in Southeast Asia’s Video Game Markets
Video game markets in Southeast Asia are entering a new chapter of growth, driven by an expanding player base, increasing digital connectivity, and evolving consumer behavior. For [...]
July 30, 2026
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July 23, 2026
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July 16, 2026
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Livestreaming Tracker June 2026 Highlights: Tencent’s Shooter Portfolio Leads China’s Livestreaming Rankings
Shooter titles dominated China’s livestreaming landscape in June 2026, standing out as some of the month’s most-watched content. Niko Partners China Games & Livestreaming Tracker reveals that shooter remained one of the [...]
July 9, 2026
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Esports at the IOC-sanctioned 33rd Southeast Asia Games (SEA Games) in Bangkok, Thailand have drawn to a close. Running from December Learn more >
Southeast Asia is known to intimidate companies hoping to enter the region. A multitude of languages, country-specific regulations, cultural differences, Learn more >
Through our partnership with the esports analytical service Esports Charts, Niko Partners delivers deep data-driven insights into esports titles' performance Learn more >