The CEO of NetEase, William Ding, announced the company's intent to develop competitive gaming in China via investment in "mianbo xingdong" ("bread campaign"). Look for a NetEase sponsored e-sports competition at the end of this year featuring some of the hottest competitive MMORPGs. Meanwhile, as Marbridge Consulting reported in the Marbridge Daily, at the end [...]
Tencent's WeChat is hot hot hot and NetEase recently announced a competing mobile IM service called "Yi Xin", launched jointly with China Telecom. The company says that Yi Xin achieved more than 1 million downloads within 24 hours of release. According to the Beijing Times as relayed by Marbridge Daily, in the app's first day of [...]
NetEase says it will promote mobile games and decrease its dependence on World of Warcraft, and with the effort underway its Q2 results surpassed Wall Street estimates and led to an increase in share price late last week.
Blizzard Entertainment announced it has licensed its new cross-platform strategy card game Hearthstone: Heroes of Warcraft to NetEase. The license is for three years and they are in process of applying for content approval to begin beta testing.
