August 20, 2026
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August 13, 2026
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Niko Partners observations at ChinaJoy 2026
Niko Partners Vice President Xiaofeng Zeng reflected on his observations of ChinaJoy in this new blog post. Niko Partners has attended every ChinaJoy since the first one, [...]
August 6, 2026
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India’s Gaming Market Surpasses $1 Billion for the First Time, Driven by Mobile Growth and Changing Player Behavior
India's gaming market reached a major milestone in 2025, generating $1.04 billion in revenue, up 14.8% year-on-year and exceeding $1 billion for the first time. According to [...]
$7 billion in 2030: Opportunities in Southeast Asia’s Video Game Markets
Video game markets in Southeast Asia are entering a new chapter of growth, driven by an expanding player base, increasing digital connectivity, and evolving consumer behavior. For [...]
July 30, 2026
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July 23, 2026
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July 16, 2026
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Nintendo has officially revealed everything about the Nintendo Switch 2, eight years after the original Switch launched in 2017. The Learn more >
Niko Partners has provided high integrity data, insights and analysis as local experts with global expertise for over 20 years. Learn more >
Sony’s PS5 Pro, a mid-generation upgrade to the PS5 priced at $699, builds on the company’s mid-generation refresh strategy first Learn more >