October 1, 2026
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East Asia’s Video Game Market Growing Against All Odds
East Asia remains a global video game powerhouse, albeit with ongoing economic headwinds. Japan and South Korea, the world’s third- and fourth-largest video game markets, make up [...]
September 24, 2026
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September 17, 2026
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Livestreaming Tracker August 2026 Highlights: RPGs Lead China’s Livestreaming Rankings While Lord of Mysteries and Mistfall Hunter Gain Traction
RPG titles dominated China’s livestreaming landscape in August 2026, standing out as some of the month’s most-watched content. Niko Partners China Games & Livestreaming Tracker reveals that [...]
September 10, 2026
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September 3, 2026
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Chinese Gaming Market Surpasses $50 Billion as AI, Premium Gaming, and New Monetization Models Reshape Growth
China’s video game market reached a new milestone in 2025, generating $51.8 billion in revenue, up 5.4% year-over-year and surpassing the $50 billion mark for the first [...]
August 27, 2026
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As the video game industry surpassed $190 billion in spending across game software and services last year, it’s no secret Learn more >
Niko executives Lisa Hanson and Daniel Ahmad joined Bill Bishop on his Sinocism podcast on Substack Live to dive into Learn more >
Last week the entire senior analyst team at Niko Partners gathered at Tencent America headquarters in Palo Alto, California in Learn more >