Thanks to Baparekraf Game Prime 2021 for another successful event!

By |2021-08-16T15:17:11-07:008月 16th, 2021|Categories: 未分类|

Indonesia's largest game industry event in Indonesia, Baparekraf Games Prime 2021 Online was held from August 2-8, 2021. The annual event, held online due to the ongoing COVID-19 pandemic, was organized by the Ministry of Tourism and Creative Economy/Baparekraf, the Indonesian Game Association (AGI), and GGWP.ID. This year’s event, which carries the theme #MainGameLokal (play local [...]

Asia’s “Lying Flat” Generation and How They Could Help to Grow the Region’s Games Market

By |2021-07-08T15:57:54-07:007月 8th, 2021|Categories: 未分类|

In May 2021, after the Chinese government announced the Three-Child Policy aimed to encourage population growth, a segment of the Chinese youth responded in social media by mentioning that they are part of the 躺平 (tang ping, lit. “lying flat” or “lying down”) generation. The term is generally shunned and criticized due to its defeatist undertone, [...]

Increased investment in content to drive console market growth in China

By |2021-07-06T10:37:54-07:007月 6th, 2021|Categories: 未分类|

Nintendo, Sony and Microsoft launched their newest generation consoles in China, which is notable given all console hardware and software was banned in the country just seven years ago. According to Niko’s 2021 China Console Games Market Report, the console hardware and software market (legal + grey market) is set to reach $2.5 billion in 2025. [...]

Niko Partners launches knowledge partnership with

By |2021-05-27T13:09:44-07:005月 27th, 2021|Categories: 未分类|

Asia is home to the largest audience of esports players and fans in the world. Esports has emerged as one of the strongest drivers of growth in the gaming industry, and nowhere is this more evident than Asia. For over two decades Asia has led global esports trends, serving as a predictor of developments that have [...]

Asia’s Women Crack Esports’ Glass Ceiling

By |2021-04-16T12:01:02-07:004月 15th, 2021|Categories: 未分类|

The gaming market has grown exponentially in recent years, with Asia at the center. Asia’s gaming audience is increasingly diverse—although men still outnumber women in many gaming segments, the gap is quickly narrowing. Year over year growth rates of female gamers significantly outpace average growth rates for all gamers. In 2020, the growth rate for female [...]

The Top Steam games on Live Streaming Platforms in China

By |2021-04-08T14:18:40-07:004月 8th, 2021|Categories: 未分类|

Niko’s China Games Streaming Tracker tracks streaming and viewing on China’s largest game streaming platforms, DouYu, Huya and Bilibili. Streaming video is one of the most important components of the gaming and esports industry. The Tracker enables you to track, analyze data at your convenience. We also provide Niko analysis on daily, weekly and monthly market trends and [...]

China Government Grants Publishing Licenses to 33 Imported Games, including League of Legends: Wild Rift

By |2021-02-09T18:29:53-08:002月 9th, 2021|Categories: 未分类|

China’s National Press and Publication Administration (NPPA), the regulatory body governing China’s video games market, announced publishing licenses for 33 imported (foreign) games on February 9, 2021. All games published in China must first be granted the ISBN publishing license. In 2020 the first import list was announced in March, so the February issue is a [...]

January’s top streaming games in China

By |2021-02-09T10:54:55-08:002月 9th, 2021|Categories: 未分类|

Niko's China Games Streaming Tracker tracks streaming and viewing on China’s largest game streaming platforms. Streaming video is one of the most important components of the gaming and esports industry. We track and analyze the three platforms to produce weekly market trends and game rankings including: heat index, streaming hours, unique streamers, total tips/gifts, fans per streamer, [...]

Take Rates in China – Will Quality Development Beat Out Traditional Distribution?

By |2021-02-04T13:01:48-08:002月 3rd, 2021|Categories: 未分类|

Epic v. Apple Sets the Stage for Developers Evaluating High Take Rates in China Apple charges a 30% fee on in app purchases that takes place in games distributed through its App Store, worldwide. Its China App Store is no exception. In 2020 Epic Games challenged this “standard” in an anti-trust case that has received wide [...]

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