A whitepaper co-published by Niko Partners and Xsolla

Southeast Asia has emerged as one of the world’s most important gaming markets, generating more than $5.6 billion in revenue in 2025 and projected to exceed $7 billion by 2030. Home to nearly 300 million gamers, the region continues to attract growing interest from publishers, developers, and gaming service providers seeking scalable growth opportunities.

At the center of this growth story are Indonesia, Thailand, and Vietnam. Together, these three markets generated $3.8 billion in mobile and PC game revenue and account for nearly 70% of total game spending across Southeast Asia. By 2026, their combined gaming audience is expected to reach more than 226 million players, making them the region’s most influential and strategically important markets.

While these markets are well established, many companies still face challenges in building sustainable growth and meaningful player engagement. This whitepaper, published in partnership with Xsolla, explores the opportunities and obstacles shaping these markets, featuring real-world case studies that highlight effective localization and monetization strategy for a successful market entry.

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