A Niko Partners x MOONTON Games bulletin.

In 2025, Malaysia is home to 18.8 million gamers, or over half of its population, with Mobile Legends: Bang Bang (MLBB) standing out as one of the country’s most popular mobile games. More than just a game, MLBB has evolved into a powerful digital entertainment platform for young people and their communities.

This bulletin, jointly published by Niko Partners and MOONTON Games, delves into the growing influence and societal impact of MLBB and MLBB Esports in Malaysia. With support from the Ministry of Youth and Sports (KBS) and Esports Integrated (ESI), the study highlights how gaming is redefining aspirations, behaviors, and well-being of Malaysian gamers and the wider esports ecosystem.

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