Niko Partners Blog

Niko analysts are dedicated every day to tracking and analyzing all aspects of video games, esports, and streaming in Asia. At

Harry Potter: Magic Awakened, which launched in mainland China (first market worldwide) on iOS, Android, and PC on September 9, 2021 has had the most

The Philippines is the surprising hotbed of Axie activity. Blockchain technology has been around since the 1980s, but it has only recently

The National Press and Publication Administration (NPPA), the Chinese government regulator for video games, issued a new rule today that

“We all have been locked up in our homes for a year. Even if there is no lockdown in the

Despite China’s regulatory crackdown on tech companies, Lisa Hanson of Niko Partners says “Tencent’s silent global quest for gaming domination”

Indonesia’s largest game industry event in Indonesia, Baparekraf Games Prime 2021 Online was held from August 2-8, 2021. The annual

The 19th China Digital Entertainment Expo & Conference (ChinaJoy) took place July 30 – August 2, 2021, with a theme

Baparekraf Game Prime (BGP) 2021 is the biggest game exhibition in Indonesia. This annual event is a collaboration between the Ministry of Tourism and Creative

In May 2021, after the Chinese government announced the Three-Child Policy aimed to encourage population growth, a segment of the

Nintendo, Sony and Microsoft launched their newest generation consoles in China, which is notable given all console hardware and software

The National Press and Publication Administration (NPPA) of the PRC, the regulatory body governing China’s video games market, announced publishing licenses (ISBN) for 43 imported

Cloud gaming can expand the addressable gaming audience and allow for any game to be played on any device. We

Asia is home to the largest audience of esports players and fans in the world. Esports has emerged as one

Tencent is the world’s largest games company and continuing to grow organically as well as through investments and acquisitions. As