Niko Partners and Tencent Present Deep Insights Into Asian and MENA Video Games Markets

Last week the entire senior analyst team at Niko Partners gathered at Tencent America headquarters in Palo Alto, California in front of a roomful of gaming professionals to discuss their latest research and insights focused on the Asian, Middle East, and Northern Africa video games markets. At the event, Niko Partners provided additional context and detail [...]

Free event: Navigating the Asian and MENA Games Markets with Niko Partners and Tencent

Tencent and Niko invite you to join us at the Tencent America offices in Palo Alto for a deep dive into the Asian and MENA video game markets. For the first time, the Niko Partners senior team will be gathered in one place to discuss and answer questions about their latest research, providing additional context and [...]

Asian Games Go Digital: Esports’ Unforgettable Debut in Hangzhou

The 2022 Asian Games in Hangzhou took place in September and early October 2023 – after a long delay attributed to the pandemic. The Games’ Director explained, "This is the first Asian Games after the COVID-19 pandemic, so it will play a unique, inspiring and important role for the Asian people." It was an exciting Games, [...]

MENA – One Very Hot Video Games Market

MENA – One Very Hot Video Games Market The MENA region is booming for gaming and esports according to Niko Partners’ ongoing tracking of the Asia & MENA games industry. As a result, event organizers and government agencies have initiated many conferences, exhibitions, and esports events in MENA countries. Niko Partners analysts have attended key events [...]

gamescom asia 2023 — Under The Influence: The Role of KOLs Behind SEA’s Hit Games

This insights article is written by Niko Partners in conjunction with gamescom asia.  Did you know that it is Southeast Asia that is taking the lead in terms of growth in the video games market and esports industry? The region generates $6 billion in market revenue and hosts nearly 300 million gamers in 2023. That [...]

2023-09-07T04:34:52-07:00September 7th, 2023|Categories: Indonesia, Malaysia, Mobile Games, PC Games, Philippines, Singapore, Southeast Asia, Thailand, Vietnam|

Why game companies are localizing into Indonesian

When foreign game companies decide on localizing languages in games to be published in Asia, the list of languages considered is typically limited to Chinese, Japanese, and Korean due to the massive game revenue of the markets using those languages. This could cause issues as not all gamers in the region are proficient in either English [...]

Chinese Gamers’ Reactions to Overwatch 2 on Steam

This news can be found in our Value-Added News Analysis, that keeps you up to date on the curated, most important development of Asia & MENA’s gaming scene, delivered right to your inbox. The Steam version of Overwatch 2 launched on August 10, marking the start of Blizzard’s move to bring its PC titles to platforms [...]

2023-10-03T01:28:40-07:00August 16th, 2023|Categories: China, PC Games|Tags: , |

Celebrating 20 Years of ChinaJoy – Our 2023 experience

ChinaJoy, one of the largest video game conventions and exhibitions in the world, celebrated its 20th anniversary between July 28 – 31 2023 in Shanghai. Niko Partners has participated in ChinaJoy for all 20 years, beginning with the inaugural event in January 2004 in Beijing (which was postponed from summer 2003 due to an airborne virus), [...]

2023-08-10T02:30:11-07:00August 9th, 2023|Categories: China, Esports, PC Games, Riot, Streaming|Tags: , , , , , , , |

Valorant to accelerate PC game and Esports revenue growth in China

Valorant in China to Accelerate PC Gaming and Esports Revenue Growth On July 12, 2023, Tencent and Riot Games finally launched the highly anticipated first-person shooter title, Valorant, mainland China. The launch comes three years after the games international debut in June 2020, with the delay attributed to a long process for getting a Chinese license (ISBN) [...]

Esports at the 32nd SEA Games Wrap-up: 5 Memorable Outcomes

Esports at the IOC-sanctioned 32nd Southeast Asia Games (SEA Games) in Cambodia have drawn to a close. Running from May 6 to 16, the regional sporting event saw competition in six titles that are popular in Southeast Asia: Mobile Legends: Bang Bang, Attack Online 2, Crossfire, League of Legends: Wild Rift, Valorant, and PUBG Mobile. This [...]

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