NRTA issues notice on game live streaming in China

China’s National Radio and Television Administration issued a notice on April 12, 2022 (Published April 15), called “Strengthening the Management of Game Live Streaming on Online Audio-Visual Platforms”. The notice states that game live streaming platforms, short video platforms and other types of audio-visual platforms are prohibited from broadcasting video games without having obtained a license [...]

2022-04-19T12:44:55-07:00April 19th, 2022|Categories: Regulations|

A bright note from China – game licensing has resumed

The National Press and Publication Administration (NPPA), the regulatory body governing China’s video game licensing, announced a batch of new licenses, called ISBNs, for 45 domestic games on April 11, 2022. Companies pursuing China’s games market have waited 263 long days since the last batch of ISBNs, which was July 22, 2021. The news of the [...]

2022-04-11T11:39:25-07:00April 11th, 2022|Categories: Regulations|

Peace through Intercultural Understanding: An Interview with Lisa Cosmas Hanson, Founder and President of Niko Partners

Women’s history month celebrates women’s vital role in making history, including in the gaming industry. Historically a male-dominated field, women have impacted the industry as founders, esports athletes, developers, content creators, and analysts. Inclusivity has been growing as a prominent issue in the gaming industry. In this article, we highlight Lisa’s endeavor in leading Niko Partners [...]

2022-03-31T07:48:58-07:00March 30th, 2022|Categories: Uncategorized|

31st SEA Games to include Medal Competitions for 8 Esports Titles

The mascot of the 31st SEA Games is Sao La, which is based on the saola, a rare animal native to central Vietnam listed in Vietnam’s Red Book of Endangered Species and one of the world's rarest animals.  The Southeast Asian Games (commonly known as the SEA Games) is a biennial multi-sport event that involves athletes [...]

2022-03-24T12:20:47-07:00March 24th, 2022|Categories: Esports|

Gaming Never Sleeps: Insights from Insomnia Egypt Gaming Festival 2022

The Insomnia Egypt Gaming Festival 2022, the largest gaming event in the country, took place February 17–19 in Cairo. The Insomnia Gaming Festival originated in the UK and this year marked the 3rd time it was held in Egypt. The festival allows gamers to try out the latest video games, compete in esports tournaments, take [...]

2022-03-17T16:35:16-07:00March 17th, 2022|Categories: Conferences, Egypt, Events|

Elden Ring a hit in China

Niko's China Games Streaming Tracker ranks more than 600 game titles in China based on 6 different metrics. It helps us, and our clients, identify games that are rising (or falling) quickly in the ranks. Elden Ring (From Software of Japan) has demonstrated strong popularity in the first week. Elden Ring ranked #3 on our Niko [...]

2022-03-08T10:31:12-08:00March 8th, 2022|Categories: Uncategorized|

Games and esports join the curriculum in Southeast Asia

Southeast Asia is a fast-growing region for the gaming industry. Niko Partners estimates that total mobile & PC game revenue will reach $6.7 billion in Southeast Asia in 2025, with an estimated CAGR of 7.8% for 2021-2025. Esports is an important segment of the games industry, especially in Southeast Asia where there are over 100 million [...]

2022-03-07T06:05:44-08:00March 7th, 2022|Categories: Education, Esports|

Lunar New Year holiday boosts China’s game streaming views by 24%

The Lunar New Year holiday is when we see the highest demand for gaming in China annually. The beginning of the Year of the Tiger was no different according to data from our China Games Streaming Tracker. According to our tracker, Tencent’s Honor of Kings was the most watched game on Chinese game livestreaming platforms [...]

2022-02-16T07:18:37-08:00February 16th, 2022|Categories: Streaming|

Niko Partners Predictions for the 2022 Asia Games Market 

Niko analysts are dedicated every day to tracking and analyzing all aspects of video games, esports, and streaming in Asia. At the start of each year, we present our predictions for the video game industry in Asia. We have now expanded our coverage to include 14 markets in East Asia, Southeast Asia, Middle East North Africa (aka West Asia North Africa), and South [...]

2022-01-17T05:22:08-08:00January 17th, 2022|Categories: Uncategorized|

Harry Potter: Magic Awakened – What’s behind China’s most successful game launch of the year?

Harry Potter: Magic Awakened, which launched in mainland China (first market worldwide) on iOS, Android, and PC on September 9, 2021 has had the most successful video game launch of this year in the country. Harry Potter: Magic Awakened was developed by NetEase with support from Portkey Games and is an RPG game with card-based combat that takes place in the Harry Potter universe [...]

2021-10-14T12:31:28-07:00October 14th, 2021|Categories: China, NetEase|
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