The 19th China Digital Entertainment Expo & Conference (ChinaJoy) took place July 30 - August 2, 2021, with a theme “Create Dreams with Technology and Win the Future with Fun.” There were more than 500 exhibitors across the B2B and B2C segments, nearly 30% of which were foreign, that displayed games, hardware, accessories, and new technological [...]
Baparekraf Game Prime (BGP) 2021 is the biggest game exhibition in Indonesia. This annual event is a collaboration between the Ministry of Tourism and Creative Economy/Tourism and Creative Economy Agency, the Indonesian Game Association (AGI) and GGWP.ID. This year, BGP 2021 will be held from August 2-8. 2021 marks the sixth year of the event, and it will continue the legacy of showcasing Indonesian games into the world. The [...]
In May 2021, after the Chinese government announced the Three-Child Policy aimed to encourage population growth, a segment of the Chinese youth responded in social media by mentioning that they are part of the 躺平 (tang ping, lit. “lying flat” or “lying down”) generation. The term is generally shunned and criticized due to its defeatist undertone, [...]
Nintendo, Sony and Microsoft launched their newest generation consoles in China, which is notable given all console hardware and software was banned in the country just seven years ago. According to Niko’s 2021 China Console Games Market Report, the console hardware and software market (legal + grey market) is set to reach $2.5 billion in 2025. [...]
The National Press and Publication Administration (NPPA) of the PRC, the regulatory body governing China’s video games market, announced publishing licenses (ISBN) for 43 imported (foreign) games on June 28, 2021. All games to be published in mainland China must first be granted an ISBN. The June 28 batch is a relief to many foreign game developers, as the previous batch of import titles had been on February 21, [...]
We are very fortunate to announce that Joost van Dreunen has joined Niko Partners as an advisor! Considered the top academic in the $160 billion video games industry, Joost van Dreunen teaches at the NYU Stern School of Business and is author of One Up: Creativity, Competition, and the Global Business of Video Games. Previously he [...]
Cloud gaming can expand the addressable gaming audience and allow for any game to be played on any device. We have heard about this in the media for a few years, but most experts say cloud gaming will not take off in earnest until 5G is prevalent everywhere, and that a primary benefit will be to [...]
Asia is home to the largest audience of esports players and fans in the world. Esports has emerged as one of the strongest drivers of growth in the gaming industry, and nowhere is this more evident than Asia. For over two decades Asia has led global esports trends, serving as a predictor of developments that have [...]
Tencent is the world’s largest games company and continuing to grow organically as well as through investments and acquisitions. As of May 10, 2021, Tencent has closed 51 video game related deals, already more than the 31 game related deals closed in the whole of 2020 and over 5x more the number of game related deals [...]
NetEase (NTES) will announce its first quarter results for calendar 2021 on May 18th. NetEase is the #2 games company in China and was one of the only companies to report growth across both PC and mobile games in 2020. NetEase titles continued to perform well in Q1 2021 based on data from Niko’s China Games [...]
