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So far jen has created 139 blog entries.

Mobile Cloud Gaming in China from a B2B Perspective

By |2021-06-03T17:30:01-07:00六月 2nd, 2021|Categories: Cloud gaming|

Cloud gaming can expand the addressable gaming audience and allow for any game to be played on any device. We have heard about this in the media for a few years, but most experts say cloud gaming will not take off in earnest until 5G is prevalent everywhere, and that a primary benefit will be to [...]

Niko Partners launches knowledge partnership with

By |2021-05-27T13:09:44-07:00五月 27th, 2021|Categories: 未分类|

Asia is home to the largest audience of esports players and fans in the world. Esports has emerged as one of the strongest drivers of growth in the gaming industry, and nowhere is this more evident than Asia. For over two decades Asia has led global esports trends, serving as a predictor of developments that have [...]

Tencent’s Silent Pursuit of Global Gaming Domination

By |2021-05-18T17:01:17-07:00五月 18th, 2021|Categories: Tencent|

Tencent is the world’s largest games company and continuing to grow organically as well as through investments and acquisitions. As of May 10, 2021, Tencent has closed 51 video game related deals, already more than the 31 game related deals closed in the whole of 2020 and over 5x more the number of game related deals [...]

NetEase Earnings Preview

By |2021-05-17T07:59:07-07:00五月 16th, 2021|Categories: Earnings, NetEase|

NetEase (NTES) will announce its first quarter results for calendar 2021 on May 18th. NetEase is the #2 games company in China and was one of the only companies to report growth across both PC and mobile games in 2020. NetEase titles continued to perform well in Q1 2021 based on data from Niko’s China Games [...]

Tencent Earnings Preview

By |2021-05-17T06:17:51-07:00五月 16th, 2021|Categories: Earnings, Tencent|

Tencent (HKG: 0700) will announce CY 2021 Q1 financial results on May 20th. Tencent is the #1 company by games revenue in the world and it has nearly 50% market share of China’s PC & mobile games market, according to Niko Partners. Tencent’s legacy titles continued to perform well in Q1 2021, based on data from [...]

Activision Blizzard Q1 2021 China Earnings Preview

By |2021-05-03T10:40:38-07:00五月 3rd, 2021|Categories: Earnings|

Activision Blizzard (ATVI) will announce its first quarter results for calendar 2021 on May 4th. The China games market is increasingly important to ATVI, based on data from Niko’s China Games Streaming Tracker and our market insights. Niko's China Games Streaming Tracker is a tool we developed to track games on the largest game livestreaming platforms [...]

PS5 Launch Announcement in China Leads to Pre-Sale Orders Selling Out in Record Time

By |2021-04-29T11:04:14-07:00四月 29th, 2021|Categories: China, Consoles|

Sony Interactive Entertainment Shanghai announced April 29th that it will launch the PlayStation 5 in Mainland China on May 15, 2021. The disc version of the PS5 will cost RMB 3,899 and the digital version will cost RMB 3,099. Sony announced that it was currently preparing Ratchet & Clank: Rift Apart (Sony), Sackboy: A Big Adventure [...]

China’s new Game Evaluation and Rating Guidelines system

By |2021-07-01T10:37:17-07:00四月 27th, 2021|Categories: Regulations|

The Publicity Department of the CPC Central Committee is piloting a new aspect of game licensing to add a Game Evaluation and Rating Guidelines system. The pilot system was announced March 15th and launched April 1, 2021. The new Game Evaluation and Rating Guidelines system is an addition to the existing process, which all games go through [...]

Asia’s Women Crack Esports’ Glass Ceiling

By |2021-04-16T12:01:02-07:00四月 15th, 2021|Categories: 未分类|

The gaming market has grown exponentially in recent years, with Asia at the center. Asia’s gaming audience is increasingly diverse—although men still outnumber women in many gaming segments, the gap is quickly narrowing. Year over year growth rates of female gamers significantly outpace average growth rates for all gamers. In 2020, the growth rate for female [...]

The Top Steam games on Live Streaming Platforms in China

By |2021-04-08T14:18:40-07:00四月 8th, 2021|Categories: 未分类|

Niko’s China Games Streaming Tracker tracks streaming and viewing on China’s largest game streaming platforms, DouYu, Huya and Bilibili. Streaming video is one of the most important components of the gaming and esports industry. The Tracker enables you to track, analyze data at your convenience. We also provide Niko analysis on daily, weekly and monthly market trends and [...]