jen

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So far jen has created 158 blog entries.
30 03, 2022

Peace through Intercultural Understanding: An Interview with Lisa Cosmas Hanson, Founder and President of Niko Partners

2022-03-31T07:48:58-07:00March 30th, 2022|Categories: Uncategorized|

Women’s history month celebrates women’s vital role in making history, including in the gaming industry. Historically a male-dominated field, women have impacted the industry as founders, esports athletes, developers, content creators, and analysts. Inclusivity has been growing as a prominent issue in the gaming industry. In this article, we highlight Lisa’s endeavor in leading Niko Partners [...]

24 03, 2022

31st SEA Games to include Medal Competitions for 8 Esports Titles

2022-03-24T12:20:47-07:00March 24th, 2022|Categories: Esports|

The mascot of the 31st SEA Games is Sao La, which is based on the saola, a rare animal native to central Vietnam listed in Vietnam’s Red Book of Endangered Species and one of the world's rarest animals.  The Southeast Asian Games (commonly known as the SEA Games) is a biennial multi-sport event that involves athletes [...]

17 03, 2022

Gaming Never Sleeps: Insights from Insomnia Egypt Gaming Festival 2022

2022-03-17T16:35:16-07:00March 17th, 2022|Categories: Conferences, Egypt, Events|

The Insomnia Egypt Gaming Festival 2022, the largest gaming event in the country, took place February 17–19 in Cairo. The Insomnia Gaming Festival originated in the UK and this year marked the 3rd time it was held in Egypt. The festival allows gamers to try out the latest video games, compete in esports tournaments, take [...]

8 03, 2022

Elden Ring a hit in China

2022-03-08T10:31:12-08:00March 8th, 2022|Categories: Uncategorized|

Niko's China Games Streaming Tracker ranks more than 600 game titles in China based on 6 different metrics. It helps us, and our clients, identify games that are rising (or falling) quickly in the ranks. Elden Ring (From Software of Japan) has demonstrated strong popularity in the first week. Elden Ring ranked #3 on our Niko [...]

7 03, 2022

Games and esports join the curriculum in Southeast Asia

2022-03-07T06:05:44-08:00March 7th, 2022|Categories: Education, Esports|

Southeast Asia is a fast-growing region for the gaming industry. Niko Partners estimates that total mobile & PC game revenue will reach $6.7 billion in Southeast Asia in 2025, with an estimated CAGR of 7.8% for 2021-2025. Esports is an important segment of the games industry, especially in Southeast Asia where there are over 100 million [...]

16 02, 2022

Lunar New Year holiday boosts China’s game streaming views by 24%

2022-02-16T07:18:37-08:00February 16th, 2022|Categories: Streaming|

The Lunar New Year holiday is when we see the highest demand for gaming in China annually. The beginning of the Year of the Tiger was no different according to data from our China Games Streaming Tracker. According to our tracker, Tencent’s Honor of Kings was the most watched game on Chinese game livestreaming platforms [...]

17 01, 2022

Niko Partners Predictions for the 2022 Asia Games Market 

2022-01-17T05:22:08-08:00January 17th, 2022|Categories: Uncategorized|

Niko analysts are dedicated every day to tracking and analyzing all aspects of video games, esports, and streaming in Asia. At the start of each year, we present our predictions for the video game industry in Asia. We have now expanded our coverage to include 14 markets in East Asia, Southeast Asia, Middle East North Africa (aka West Asia North Africa), and South [...]

14 10, 2021

Harry Potter: Magic Awakened – What’s behind China’s most successful game launch of the year?

2021-10-14T12:31:28-07:00October 14th, 2021|Categories: China, NetEase|

Harry Potter: Magic Awakened, which launched in mainland China (first market worldwide) on iOS, Android, and PC on September 9, 2021 has had the most successful video game launch of this year in the country. Harry Potter: Magic Awakened was developed by NetEase with support from Portkey Games and is an RPG game with card-based combat that takes place in the Harry Potter universe [...]

11 10, 2021

Blockchain Gaming and the Rise of Axie Infinity

2021-10-11T09:09:25-07:00October 11th, 2021|Categories: Blockchain gaming, Cryptocurrency, Philippines|

The Philippines is the surprising hotbed of Axie activity. Blockchain technology has been around since the 1980s, but it has only recently gained widespread attention as a result of the rise in the popularity of cryptocurrency, such as Bitcoin and others. The latest use of blockchain technology is in video game development, what is referred to as blockchain [...]

30 08, 2021

Additional restrictions imposed on Chinese youth gamers

2021-08-30T09:22:12-07:00August 30th, 2021|Categories: Regulations|

The National Press and Publication Administration (NPPA), the Chinese government regulator for video games, issued a new rule today that emphasizes the restriction of how much time youth gamers are allowed to play. The new rule states that people under 18 years old will be allowed to play online video games only on Friday, Saturday, Sunday [...]

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