We've just launched our China Games Streaming Tracker. Already one of the most important segments of gaming and esports, streaming has taken on even more prominence due to the coronavirus outbreak. China’s gamers have increased their gaming and streaming time, and esports events have moved from offline to online only. The China Game Streaming Tracker tracks [...]
2019 was a year of recovery and growth for Chinese game companies Niko Partners reported 2019 China game market revenue of $33.4 billion, up 7.4% YoY. 2019 was a year of recovery for the games industry in China, after a nine month freeze on new game licenses in 2018. Even with stricter regulations introduced, as covered [...]
In February 2020 we published Game regulations in China: everything you need to know as a comprehensive resource for our readers. With the majority of new regulations in place, our observation now is that China’s SAPP has shifted to enforcement, including potentially closing loopholes that have been around for years. We base our analysis on recent game [...]
China’s regulators announced 2020’s first batch of imported games licenses on March 12, the first since November 25, 2019. In 2019 there were also no imported games licenses in January or February, however this could be purely coincidental. This batch has 27 titles, including 16 mobile games, 6 PC games and 5 console games, please see [...]
中国は、海外のゲーム会社にとって参入が難しい市場として知られてきた。しかし、弊社の最新の市場調査レポートでは、輸入ゲームに対する中国当局の規制認可の改善が始まっている。弊社はここ数年間の海外デベロッパーに対するゲーム認可状況の変化を示すため、2009年から中国のゲームライセンスを追跡し、生産国、ジャンル、デベロッパー、国内パブリッシャー、プラットフォームなどに基づいてデータを集計した。
China has always been a hard market to crack for non-Chinese game companies. But the regulatory approval of games imported into China has started to improve, according to our latest market research report. We have tracked games licenses in China since 2009 and aggregated the data based on country of origin, genre, developer, domestic publisher, platform, [...]
The below trends and news stories are excerpted from our Value Added News Analysis service from January 2020. Esports sponsorships We see more sponsorships deal from both endemic and non-endemic brands. Indonesia’s EVOS introduced AXIS (a multinational telecommunication company, subsidiary of Axiata) as their new sponsor Red Bull and regional bank CIMB separately held esports tournaments [...]
The Lunar New Year holiday is when we see the highest demand for gaming in China annually. In the Year of the Rat we observe total spending, time spent in games and active users increased significantly across top games for the holiday week ending January 30th, compared to the first week of the holiday in 2019. [...]
A dramatic overhaul to the regulation and licensing of digital games took place in China from March 2018-April 2019. For more information, see “Appendix - The backstory” at the end of this article. The State Administration of Press and Publications (SAPP), formed in 2018, introduced a new approval process for digital games on April 22, 2019, [...]
Since 2002, Niko Partners been publishing reports, analysis, and articles about the games markets in China and Asia. We’ve put together this list of our most popular blog posts, analysis and reports of 2019, organized by topic. New Regulations China’s State Administration of Press and Publication resumed game approvals at the end of 2018 after a [...]
