Asia and MENA Market Model Reports

Asia and MENA gamers remain on track to be the video games industry hotspots. There will be nearly 2 billion gamers in these markets by 2028, up from 1.6 billion in 2023, and these gamers generated more than half of global players and player spending on mobile and PC games in 2023. The two regions generated $85.586 billion in 2023, up 4.6% YoY and outpacing global market growth.

Niko’s 2024 Games Market Reports are presented in an all-new way. We now offer one Market Model report (May), one Gamer Behavior & Market Insights Report (June), and one Market Model Update Report (November) for the 13 markets that we track: China, India, East Asia (Japan, Korea, Chinese Taipei), Southeast Asia (Indonesia, Malaysia, Philippines, Singapore, Thailand, Vietnam), and MENA (Egypt, Saudi Arabia, and UAE).

Read VentureBeat coverage here.

Each report includes sections on PC, mobile and console segments (except Southeast Asia).

Fill out this form for report samples and online preview

Key takeaways and 2024-2028 growth trends from the reports

• The 13 markets tracked by Niko Partners (Asia & MENA), accounted for approximately 46.5% of global player spending on video games in 2023. ($183.7 billion Global Market Size).
• The Asia & MENA market is set to grow in 2024 and through 2028 with India, MENA and Southeast Asia being the fastest growing regions.
• Asia & MENA mobile games revenue accounted for approximately 57.8% of global player spending on mobile games in 2023. ($100.5 billion Global Market Size).
• Asia & MENA PC games revenue accounted for approximately 50.4% of global player spending on PC games in 2023. ($39.2 billion Global Market Size).
• Asia & MENA combined mobile and PC revenue accounted for approximately 55.6% of global player spending on mobile and PC games combined in 2023 ($144.5 billion).
• According to our survey, we have already seen a rebound in average gaming hours per week in Asia, up 36.2% YoY. This is after average gaming hours per week had declined by a further 10% in 2023.
• In 2023, 93.7% of gamers play on mobile, 35.1% play on PC and 4.9% play on console, including gamers that play on multiple devices. In 2028 there will be 1.87 billion mobile gamers, 606 million PC gamers and 100 million console gamers.

  • About the Report
  • Executive Summary
  • Market Model Infographic
  • 2024 Market Model
    • Market Model – All Platforms
    • Market Model – Mobile
    • Market Model – PC
    • Market Model – Console
    • Market Model – Export
  • Analysis & Demographics
  • Forward Looking Analysis
  • Gamer Demographics
  • Appendix
  • Methodology
  • About Niko
  • Domestic Video Games Market – Mobile, PC, Console
  • Gamer Demographics – Gender, Age & Devices
  • Gamer Demographics – Employment Status and Income

Set of 3 reports

For each country market

MAY 2024

Market Model Report

PC, mobile, console, survey demographics, model assumptions, macroeconomic data, tables, exhibits & qualitative analysis.

JUNE 2024

Gamer Behavior & Market Insights Reports

Gamer survey results, trends analysis, M&A, Internet cafes, regulations, esports & more

NOVEMBER 2024

Market Model Update Report

Six-month update to the Market Model Report

See more detail on each of Niko’s Market Model Reports, with sub-regions and country detail.

Introducing NikoIQ, our SaaS tool online knowledge base.

We deliver insights on East Asia 24/7 to you via NikoIQ. Set up a free demo with us!

Our research is now available in 4 ways