What you’ll learn from this report:

Asia is the most important region for gaming in the world, representing a major opportunity for game developers and publishers, hardware and device makers, infrastructure providers, and investors. High consumer demand for games, esports, tournaments, and streaming, coupled with growing disposable income, improvements in infrastructure, and investment by multinational companies and country governments have set the stage for strong continued growth. However, each market’s different culture, gamer preferences, and spending behaviors means there is no one size fits all approach to the region.

Chinese Taipei, India, Indonesia, Japan, Korea, Malaysia, Philippines, Singapore, Thailand, Vietnam

Each Asia market report includes:

  • Market model and 5 year forecast through 2025
    • Macroeconomic data
    • Revenue
    • Revenue by genre
    • Gamers
    • ARPU
  • Results of our survey of 4,000 gamers.
  • Top games
  • Top publishers
  • Trends
  • Market developments
  • Local market updates
  • Esports
  • Esports tournaments
  • Esports teams and sponsors
  • Regulatory overview
  • PC ownership
  • Impact of gaming on PC purchase
  • PC brand and spending
  • PC accessory brand
  • PC game spending and payment methods
  • PC gaming hours
  • Console
  • Top PC games
  • Internet cafes
  • Mobile games spending
  • Top mobile games
  • Mobile gaming behavior
  • App stores
  • Mobile payments

Key takeaways:

  • Asia-10 PC and Mobile game revenue in 2021 is projected to reach $35.7 billion, up 6.2%.
  • Asia-10 PC and Mobile game revenue will grow at a 5-year CAGR of 4.5%, reaching $41.8 billion in 2025.
  • Asia-10 PC and Mobile gamers in 2021 are projected to reach 714.9 million, up 12.1%.
  • Asia-10 PC and Mobile gamers will increase at a 5-year CAGR of 8.1%, reaching 940.9 million in 2025.
  • Indonesia, Thailand and Vietnam (ITV) are the fastest growing markets in SEA.
  • India is the fastest growing in all of Asia-10 by far with a 5-year CAGR of 29.8%.
  • Japan and Korea are the highest revenue markets, accounting for 80% of the Asia-10 regional market.
  • Thailand became a billion-dollar market in 2020, with India, Indonesia, and Vietnam set to break the $1 billion mark by 2025.


$3,000 per market

$5,000 for India

For discounted packages including two or more market reports, contact us directly.