
What you’ll learn from this report:
Asia is the most important region for gaming in the world, representing a major opportunity for game developers and publishers, hardware and device makers, infrastructure providers, and investors. High consumer demand for games, esports, tournaments, and streaming, coupled with growing disposable income, improvements in infrastructure, and investment by multinational companies and country governments have set the stage for strong continued growth. However, each market’s different culture, gamer preferences, and spending behaviors means there is no one size fits all approach to the region.
Markets:
Chinese Taipei, India, Indonesia, Japan, Korea, Malaysia, Philippines, Singapore, Thailand, Vietnam
Each Asia market report includes:
- Market model and 5 year forecast through 2026
- Macroeconomic data
- Revenue
- Revenue by genre
- Gamers
- ARPU
- Results of our survey of more than 5,500 gamers.
- Top games
- Top publishers
- Trends
- Market developments
- Local market updates
- Esports
- Esports tournaments
- Esports teams and sponsors
- Regulatory overview
- PC ownership
- Impact of gaming on PC purchase
- PC brand and spending
- PC accessory brand
- PC game spending and payment methods
- PC gaming hours
- Console
- Top PC games
- Internet cafes
- Mobile games spending
- Top mobile games
- Mobile gaming behavior
- App stores
- Mobile payments
- 70+ slides
- 30+ exhibits
Key takeaways from the analysis:
- Niko Partners projects the Asia-10 PC and mobile game market will generate US$35.9 billion in 2022, reaching US$41.4 billion in 2026
- Gamers are increasing at a much faster rate than revenue. Niko Partners projects the Asia-10 PC and mobile gamers will total 788.7 million in 2022, reaching 1.06 billion in 2026
- Niko Partners has slightly lowered the forecast for 2022 from what was projected for the year in 2021. This is due to challenging global macroeconomic environment, regulatory impact, and underperformance in growth areas such as blockchain gaming, cloud gaming and metaverse. The lower forecast for 2022 will impact growth rates through 2026
- India, Thailand, and the Philippines are the fastest growing markets for games revenue and number of gamers
- Japan and Korea are the most mature markets in the Asia-10 region, accounting for over 77% of revenue. For 2022, Japan games revenue is down 2.6% YoY and Korea’s is flat.
- India is the second largest gamer base in the world, with 396.4 million gamers, making up 50.2% of all gamers in Asia-10. India is also the fastest growing market with a 5-year growth rate of 21% for revenue
Other growth drivers include:
- Esports, which returned as a medal sport in 2022’s Southeast Asia Games, solidifying the inclusion of esports an official sport in the region
- 5G, which saw impressive rollouts in many markets, with Singapore, Korea, Japan, and Chinese Taipei having far better 5G coverage compared to last year
- Lower GPU prices and greater console availability
PUBLISHED NOVEMBER 2022
$3,500 per market
$5,000 for India
10 report package (plus Asia-10 regional overview report) $25,000
Companies mentioned in the report:
37GAMES
AcadArena
Activision Blizzard
Agate
Amanotes Pte. Ltd. Tencent
Ampverse
Ancient8
Aniplex
Apple
AppLovin
Appota
Asiasoft
Asus
Atlus
Azur Interactive Games
BabyBus Group
Bandai Namco
Big Network
BitKraft Ventures
Bombay Play
Booyah
Capcom
Care Game
Carzy Labs
Cayenne Entertaintment
CD Projekt Red
Cherry Credits
Coin98
Com2uS Holdings
Console
Crazy Labs
Cyberagent
D3 Publisher
DAMWON Gaming
Dana
Dell
Devsisters
DITO Telecommunity
DRX Corporation
Egg Network
Electronic Arts (EA)
Electronics Extreme
Embracer Group
Epic Games
Facebook Gaming
Fintech Voyager
FunPlus
Funtap
Galaxy Racer
GAMANIA
Game Eon
Game Square Interactive
GameBox
GameFlier
Gamerji
Games 24×7
Gametion
GAMEVIL
Gamota
Garena
Gcash
GEN.G Esports
Globe
goGame
Google
GoPay
GOSU Corp
Gravity
Gravity Game Link
GungHo Online Entertainment
H2 Interactive
HIVE
IGG
Indosat Ooredoo Hutchison
Ini3
Ivy
Jio Games
Kakao Games
Kitka Games
Koei Tecmo
Konami
Krafton
Kwangdong Freecs
Lila Games
Lilith Games
LINE
Loco
Lyto
Maya
Me2on
Me2zen
Microsoft
miHoYo
Mineski Global
Miniclip
mixi
Mojang Studios
Momo
Moon Active
Moonton
Nautilus Mobile
NAVER Corp.
Nazara Technology
nCore Games
NCSoft
NetEase.
Netmarble
Nexon
NHN
Nintendo
Nvidia
Octro
OP.GG
Outfit7
Paytaca
PDAX
Pearl Abyss
Playgendary
Playpark
Playrix
Playtika LTD
PlayVerse
Playwith Thailand
PLDT
PokerCity
RingZero
Riot Games
Roblox Corporation
Rockstar India (Rockstar Games)
Rooter
Samsung
Sandbox
Sanuk Games
SayGames
Sega
ShopeePay
Skyesports
Smile Gate
Softstar
Soft-World
SohaGame
Solarpay
Sony
Spike Chunsoft
Square Enix
Supercell
SUPERSONIC STUDIOS
T1
Take-Two Interactive
Telkomsel
Tencent
The Gaming Project
Tier One Entertainment
TikTok
Toge Productions
Tokocrypto
Tokyo Tsushin.
TOP GAMES INC.
Travellet
Twitch
Ubisoft
UniPin
Upskillz Games
Userjoy Technology
Valve (Steam)
Viettel Media
VNG
voodoo
VTC Game
VTC Online/goPlay
Wanin International
Wargaming
WarpPortal
Wayi Entertainment
WEBZEN
WeMade
Winzo
Xbox
Xiaomi
XL Axiata
X-legend
YouTube
ZaloPay