Alibaba is setting up its mobile games platform and Alibaba Digital Entertainment to compete head to head with Tencent. Tencent provides 10% of sales revenue back to developers, but Alibaba will share 20% with developers. Alibaba will use Alipay, a popular online payments platform. Strong competition is good for every industry (in our humble opinion).
Niko Partners Vice President Xiaofeng Zeng reflected on his observations of ChinaJoy in this new blog post. Niko Partners has Learn more >
Shooter titles dominated China’s livestreaming landscape in June 2026, standing out as some of the month’s most-watched content. Niko Partners China Games & Learn more >
RPG titles dominated China’s livestreaming landscape in May 2026, standing out as some of the month’s most-watched content. Niko Partners Learn more >
Niko Partners Vice President Xiaofeng Zeng reflected on his observations of ChinaJoy in this new blog post. Niko Partners has Learn more >
Shooter titles dominated China’s livestreaming landscape in June 2026, standing out as some of the month’s most-watched content. Niko Partners China Games & Learn more >
RPG titles dominated China’s livestreaming landscape in May 2026, standing out as some of the month’s most-watched content. Niko Partners Learn more >