Level Up: A Guide to Succeed in Asia’s $70B Gaming Market

With nearly $70B in revenue, it’s no surprise that Asia’s booming gaming market is the top prize for developers, marketers, and strategists worldwide. From cornerstone markets like China, Japan, and Korea to emerging mobile-first regions like Southeast Asia, Asia’s dynamic gaming audience presents brands in every industry with an unprecedented opportunity.

Level Up: A Guide to Succeed in Asia’s $70B Gaming Market, a 4-part report co-published with Google, is a comprehensive guide that spotlights new developments, intriguing trends, and untapped markets on the rise. Each month, a new installment will explore a new topic, with lessons and best practices for developers.

In the first installment of our new series, we explore how female gamers are transforming Asia’s gaming landscape, which genres and features pique their interests, and what marketers can do to engage this fast-growing and often overlooked audience.

In the second installment of our series, we highlight the ways esports has transformed the gaming industry, why mobile esports is thriving in Asia, and how developers and executives can cultivate a dedicated community of players and fans.

In the third installment of our series, we uncover how monetization models are evolving to serve Asia’s diverse, growing user bases, why certain models are thriving in different countries, and why more developers are embracing a hybrid solution.

In the fourth and final installment of our series, we take a closer look at Asia’s top-grossing mobile games and genres to understand how evolving player preferences, culture, and game developers have uniquely shaped the landscape of each country.