It’s always summer in Asia & MENA esports scene.  Niko Partners once again join forces with esports analytical service Esports Charts to present you our Asia & MENA Esports Bulletin H1 2025”. By merging Niko’s research and proprietary streaming data with Esports Charts’ esports tournament data, we deliver a snapshot of the evolving esports landscape across Asia and the Middle East & North Africa (MENA), two most thriving regions in the esports industry.

After years of consolidation and recalibration, esports is regaining momentum. Audience engagement is climbing, markets are thriving, and the gender gap is narrowing—welcoming a new generation of fans into the fold. As the Esports World Cup wraps up, we explore the evolving trends in the thriving Asia & MENA esports industry. The Half-Year Esports Bulletin is a must-read for companies and brands looking to tap into the still-growing Asia & MENA esports ecosystem.