NetEase Launches WeChat Competitor

August 29, 2013
Categories: NetEase
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Tencent’s WeChat is hot hot hot and NetEase recently announced a competing mobile IM service called “Yi Xin”, launched jointly with China Telecom. The company says that Yi Xin achieved more than 1 million downloads within 24 hours of release. According to the Beijing Times as relayed by Marbridge Daily, in the app’s first day of release, users created over 20,000 friend groups, uploaded 300,000 photos to their photo walls, sent over 1 mln free SMSs, and left over 400,000 voice messages.

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