What you’ll learn from this report:

Southeast Asia’s mobile games market is booming, representing a lucrative opportunity for mobile developers and publishers. Huge numbers of avid gamers, lower user acquisition costs, the prevalence of the English language, and a relatively open market for new entrants all make the region very attractive. Improvements in internet infrastructure as well as disposable income, coupled with demand for esports games, tournaments, streaming, and more, have set the stage for continued growth in the next 5 years. However, each country’s different culture, gamer preferences, and spending behaviors means there is no one size fits all approach to the region. One particular differentiator with the West is the mobile app distribution system, which is broader than just Google Play and Apple App Store. Further, while the regulatory landscape is more relaxed than China, several countries have regulations that do impact strategy for the region.



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Key takeaways from the analysis:

  • Macroeconomic drivers of games growth in GSEA are the increase in the number of internet users, growth in disposable income across the region, and improvements in the internet infrastructure, as well as widespread 4G networks soon to be updated to 5G. These along with support of governments lead to a prime growth environment in the region.
  • With the growth in income we have seen a shift from low spend games to high spend games, and demand for hardcore and esports games that typically require higher spending than casual games.
  • The mobile games market in GSEA is now comfortably larger than the PC games market and the gap will continue to widen as more mobile gamers enter the market.
  • Esports is the #1 driver for growth in the region, and is helping to build other industries as well, even tourism. Gamers are motivated by competition and completion, according to Niko segmentation analysis, which supports the demand for esports.
  • Combined PC online and mobile games revenue is projected to grow from $4.4 billion in 2018 to $7.5 billion in 2022.
  • The number of gamers in the region is projected to grow from 244 million in 2018 to 309 million in 2022.
  • Total mobile game revenue is set to reach $2.36 billion in 2018.

What’s included:

  • A comprehensive analysis of the GSEA region as a whole and by individual country, including:
    • Indonesia
    • Malaysia
    • Philippines
    • Singapore
    • China Taiwan
    • Thailand
    • Vietnam
  • Market model and 5-year forecast through 2022 for mobile games revenues and mobile gamers
  • Growth drivers and trends
  • Qualitative and quantitative analysis on gamer demand, demographics, behavior, operating systems and usage for mobile games
  • Top games and publishers, with country detail for games lists
  • User acquisition and distribution
  • Mobile internet usage, devices, OS, and payments
  • 130 slides, 100+ data exhibits