FOR IMMEDIATE RELEASE:
64.9 Million Chinese Online Gamers Will Spend $52 Each on
Average in 2009
Niko Partners’ 2009 Chinese Gamers Study Provides
Essential Information for Companies Interested in Selling
Goods and Services to Chinese Gamers
SAN JOSE, Calif. – August 27, 2009 – Niko Partners, the
leading market intelligence firm on China’s video game
industry, today announced key findings from its latest
report, the 2009 Chinese Gamers Study, a report on gamer
demand, behavior, preferences and usage based on a survey
conducted in 20 Chinese cities. Niko forecasts 64.9 million
online gamers by the end of 2009 who will spend $52 per
person on average, a growing audience who support the robust
nature of the Chinese market for games and the mandate to
offer a wider range of games to serve a broader and
discerning Chinese gamer audience. The audience prefers
free-to-play online games over the subscription model, but
also spends a great deal of time on PC offline games.
The 2009 Chinese Gamers Study provides essential information
for anyone interested in targeting Chinese gamers with
games, digital content, hardware, or services. The report
delivers an understanding of gamer demographics, Internet
café, usage, spending patterns, and hardware awareness among
Chinese gamers. 84 percent of Niko’s gamers sampled own a PC
at home – far outpacing the national rate for all consumers.
“There’s no doubt that the market for games is growing at an
incredible rate in China,” said Lisa Cosmas Hanson, managing
partner of Niko Partners. “The economics of the market are
shifting from supply-driven to demand-driven, which means
that game publishers, hardware makers and service providers
must understand their users behaviors and preferences in
order to offer products and services that will be very
popular in this hit-driven business.”
The 2009 Chinese Gamers Study is the second report in Niko’s
2009 annual market research subscription on China’s video
game industry, or is sold alone for US $3,500. It is based
on Niko’s broadest gamers survey of 1,850 gamers in 20
cities in four Chinese tiers and provides information that
will enable decision makers to intelligently plan for
success in China. For the table of contents or to buy the
report, please email:
info@nikopartners.com.
ABOUT NIKO PARTNERS
Niko Partners is the leading research firm focused on
providing specialized market intelligence on China’s video
game industry. Founded in 2003, the firm conducts syndicated
and custom research studies on Chinese gamers, online games,
offline games, consoles, handhelds, regulatory issues,
piracy, development, online operators, distribution, and
retail. Niko Partners also offers consulting services
including focus groups, partnership selection, market
opportunity analysis, custom surveys in cities throughout
China and customized data analysis. The goal of the research
and strategic advisory services is to help understand the
market, strategically enter or expand market share, and
continue to profitably grow within China. The company is
based in Silicon Valley and Shanghai, and its clients
include worldwide leaders in game software, hardware, and
services, as well as hedge funds, media companies, trade
associations, and management consulting firms, all of whom
have a vested interest in a thorough understanding of
China’s video game industry..
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Contact:
Sean Kauppinen
International Digital Entertainment Agency
415-299-2156
sean@ide-agency.com
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