Niko Partners and Sensor Tower Collaborate to Deliver Unmatched Asian Mobile Gaming Insights

Niko Partners and Sensor Tower Collaborate to Deliver Unmatched Asian Mobile Gaming Insights

We’re pleased to announce our partnership with Sensor Tower, a leading app data provider whose estimates are trusted by the world’s top grossing mobile game publishers.

We’ve already incorporated Sensor Tower’s data as one of our sources for our newly released China Digital Games Market Data Report, which provides a comprehensive market model and 5-year forecast by platform and games segment.

Going forward, we’ll provide:

  • Insights into mobile gaming leaders and trends on Apple’s App Store and the Google Play store in key Asian markets including China, Taiwan, Hong Kong, Indonesia, Thailand, The Philippines, Vietnam, Singapore, and Malaysia
  • Rankings of the top mobile games and publishers in these regions based on estimated downloads and revenue
  • Deeper visibility into specific app- and publisher-level user growth by incorporating the Sensor Tower data (as one of many inputs for our analysis in our country- and region-specific reports on mobile gaming) specifically to quantify user spending and behaviour
  • A new monthly feature on our blog giving you insight into the China and Greater Southeast Asia mobile games markets

The Chinese digital games market continues to grow and will generate $26 billion in revenue this year. Our partnership with Sensor Tower is one of the many ways we enable our clients to take part in that growth by understanding gamer behavior and appetite for spending, their potential in the market, regulatory roadblocks for success and how to navigate them, and more.

By | 2017-06-01T10:50:58+00:00 June 1st, 2017|Categories: Mobile Games|0 Comments

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