Global video game industry companies that strive to take
part in China's tremendous video game market require
reliable, actionable market intelligence. In 2010 more than
70 million Chinese gamers are eager to play hit titles on
systems with the latest technologies - Niko Partners will
help you reach them efficiently.
Niko Partners is the premier provider of market intelligence
and custom research services on China's video game industry.
Since 2003 we have provided critical information to the
world's leading game publishers, developers, hardware makers
and game service providers. Renown trade associations,
policy makers, and hedge fund managers turn to Niko for key
data on China's video game market. Niko's primary data,
analysis, market model, and five-year forecast by game
segments and hardware platforms help decision-makers
understand market trends. We cover essential themes
including:
- Game rankings by segment
- Gamer psychographics and preferences
- Online, SNS, offline, console, and handheld games
- Key game operators and developers
- Retail and distribution
- Internet café hardware, usage, and trends
- Regulations and piracy
- Outsourced development for global markets
China’s regulatory landscape for online games significantly
changed in 2009. Niko’s market expertise and eight years of
Chinese market analysis provide you the insight required for
success.
Our staff in Shanghai and Silicon Valley collects data from
20 Chinese cities broken down into four city tiers via
thousands of face-to-face and online surveys and interviews
resulting in more than 75,000 new points of data annually
with which we build our proprietary market model and
five-year forecast.
We offer an annual market research subscription on China’s
video game industry as well as special studies and custom
data cuts. Our proprietary market model has primary data on
every segment of China’s game market from 2001 through 2010,
plus a forecast through 2014. We have published the Annual
Review and Forecast every year since 2003.
Investors in China's game market will benefit from phone or
in-person consultations with Niko regarding the overall
market, publicly traded online game operators and online
games. We also provide critical feedback on games during
their closed beta periods from gamer surveys conducted in
local language. |
Niko Partners
Silicon Valley Headquarters
info@nikopartners.com
+1.408.354.0888 |
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"Niko's market intelligence studies were a major
contributor to helping us greater understand the
Chinese market and the nuances within the industry,
which provided key on-the-ground intelligence in
forming our strategy."
- Tim Page, THQ China |
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